Subscribe for our newsletter to have the latest stories and curated art recommendations delivered straight to your inbox
Bringing Together Art & Technology
RtistiQ
The Art challenges the technology and the technology inspires the Art - John Lasseter
Beyond inspiration, Technology has now moved into augmenting Art and bringing people together to cherish creativity to its truest potential. At RtistIQ we aspire to bring forward the best in class technology to the Creative Community, furthering its outreach while also helping to address some of the known challenges of the Industry.
Technology today has been transforming every Industry known to humans, making it faster, better and with best of convenience. Digital Transformation has been the key driving focus for majority of industries to provide best of tools and services to the consumers at an affordable price. Internet, Mobile and Smartphones has penetrated every household in recent time, bringing together both an opportunity as well as challenges. The opportunity lies in reaching to the farthest of places and people, which wouldn't have been possible at any level of physical interaction; while bringing the challenge of being able to stand-out, provide credibility and protection from fraudulent transactions.
Technology Behind RtistiQ
At RtistIQ, we have brought together a combination of latest technology and artistry to give power to the creative community to expand their outreach with convenience, security and specialization. Some of the key technology put in place are as below
![Blockchain Tech](http://images.ctfassets.net/y2oap0mhvrps/5GLCcOcBW3tuOgbD2MXPXE/5cfb5ff105e591dd1bceea4b61a81347/Blockchain.jpg?h=300)
![NFC tag](http://images.ctfassets.net/y2oap0mhvrps/6YqX26SdUJgr9uHGea9d7V/6199d39dd7652ffab1926bbf86c1e161/NFC_tag.jpeg?h=300)
Blockchain & NFC Powered
At its core we have combined the powers of Digital Imagery, Blockchain and NFC to create a digital DNA of every artwork linking back to the original creator, offering proof of ownership, provenance history and security from forgeries. We employ advanced image scanning and robust hashing techniques to create a digital finger-print, which along with other unique information of the art as well as its transaction are stored securely into the blockchain. A tamper proof IOT device attached to the artwork provide additional security and authenticity to the physical work, which is further linked back to the platform for validation.
Artificial Intelligence
We harness the power of Artificial Intelligence to offer better security to the art works as well as facilitate better Art Discovery and predictability for the users based on their interests and choices. No two humans are same and so is the perception of artwork. With AI we are able to offer individuality of choices and personalize user experiences. Together with conversational AI and chatbots, helps users to interact with the platform to assist the usage and search of artworks of interest without waiting for support staffs. AI enabling is not part of the current Beta release, and is currently on learning mode to be made available in the main release.
![Augmented Reality](http://images.ctfassets.net/y2oap0mhvrps/7Hx5wu4eZkaQfzmNO8xRHZ/b2e5632ca440766b862a99c85e772bbe/augmented-reality.jpg?h=300)
Augmented Reality And 3D Projections
One of the common challenges of digital mediums in comparison to physical stores / exhibitions, has been the ability to interact with the product / artwork. This is to an extent getting eliminated through the use of AR technology, which enables users to have an in-store like experience and also see the fitment of the artwork in their living rooms. The ability to visualize a virtual representation of products in 3D, to scale and in their intended environment, enables shoppers to make better judgments, removing the need to measure and verify dimensions. Once they have made their determinations, they can buy the artwork online and have it shipped right to their door-steps with few clicks.
RtistIQ further employs digital technology, social-media aggregation and other automation tools to make the marketplace engaging and convenient for both the creator and Art lovers. We strongly believe, through the application of digital channels and advanced technologies is going to change the way we look, perceive and interact with artworks for the betterment of the community in large. We strive to bring the best and most advanced technologies in its easiest forms for the Art Community to benefit from. We hope as users you would enjoy interacting with the platform as much we did to bring the platform out to you...
Author: RTISTIQ Team
Explore our Curated Collections
SIMILAR ARTICLES
![All About Graffiti Art and Art Brut](/en-us/_next/image?url=https%3A%2F%2Fd28jbe41jq1wak.cloudfront.net%2FBlogsImages%2FPicture1_ThumbNail_637631784271159702.webp&w=640&q=75)
All About Graffiti Art and Art Brut
In the urban landscape, vibrant forms of artistic expression emerge, challenging conventional notions of art and engaging with communities in unconventional ways. Two distinctive art forms that have garnered attention for their rawness and unfiltered creativity are graffiti art and Art Brut. Some of the most notorious names of contemporary art come from the world of graffiti. And while formal training and historic institutions still hold a massive presence in the art world, we are seeing more and more outsiders storm the gates and break through to become major names. That’s why we put together this guide to understand the types of graffiti art and art brut better. With this new knowledge, you’ll be able to better appreciate this diverse and dynamic realm of creative expression. What is Graffiti Art? Graffiti is a kind of art brut. It is any drawing or writing made on a surface, typically in public view. Graffiti itself is about as old as humanity. But beginning in the 1980s, graffiti began to be shown in fine art institutions, like galleries and museums. With the inclusion of many major graffiti artists into the formal art world, the lines have become more and more blurred. Graffiti art now refers to a thriving genre of art that uses the styles and techniques of street graffiti, but with finished products that are meant for more traditional art spaces. Some of the most well known artists of the last fifty years are graffiti artists, including the late Jean-Michel Basquiat. What’s the difference between graffiti and street art? The terms "graffiti" and "street art" are often used interchangeably, but they do have distinct characteristics that set them apart: Graffiti artists, like the famous Banksy, create and present their art in public spaces. Frequently, their art is not sanctioned by the owners of the property that the art is painted on. For this reason, graffiti art typically are revolutionary or otherwise transgressive themes. While graffiti can be seen as a subset of street art, the key difference lies in the legality and intent behind the creations. Graffiti is often associated with unauthorized markings and can be viewed as an act of rebellion or vandalism, whereas street art is generally more accepted and embraced by communities as a form of public art. However, it's worth noting that the line between graffiti and street art can be blurred, and there are artists who bridge both realms, incorporating elements of graffiti within their street art pieces. Ultimately, both graffiti and street art play vital roles in shaping the visual landscape of cities, sparking conversations, and challenging societal norms through artistic expression in public spaces. If you are still confused, see this helpful guide: Graffiti art is often associated with illicit, unauthorized markings made on public spaces using various tools like spray paint, markers, or etching tools. Historically, graffiti has been associated with acts of vandalism and considered a form of public defacement. Street art, on the other hand, encompasses a broader range of artistic expressions in public spaces. Street artists often create their works with the permission of property owners or as part of organized initiatives to beautify urban environments. Street art is typically more intricate, visually elaborate, and conceptually driven compared to traditional graffiti. How Graffiti Art Started Graffiti art began as street art, and people often use the words graffiti and street art interchangeably. But a few New York City gallerists in the 1980s saw graffiti as a blooming world of creative expression. And soon, they were exhibiting the work of graffiti artists. A particular hotbed was the East Village in Manhattan. Fun Gallery and Now Gallery helped lead the way in presenting graffiti art in a new light. By placing the work by these outsider artists in the context of a gallery, audiences began to appreciate the art on a deeper level. Artists like Keith Haring, Crash, Lady Pink, and Jean-Michel Basquiat became major names in the art world. They inspired new generations of graffiti artists to pursue the style — as street art, gallery exhibits, or both. Today, major corporations have hired graffiti artists to promote products . Major auction houses sell graffiti art. And you can buy graffiti art at countless galleries around the world. Famous Graffiti Paintings Curious to see some great graffiti art? We’ve put together a few of the most impressive and noteworthy examples. Untitled Skull (1982) by Jean-Michel Basquiat Copyright Jean-Michel Basquiat This painting is legendary not only as part of Basquiat’s skull series, but also because of the major headlines it made in 2017. It was that year that Sotheby’s New York sold it for a staggering $110.5 million dollars, blowing past its $57 million estimate. Ignorance = Fear (1989) by Keith Haring Copyright Keith Haring Foundation This work epitomized Haring’s use of art as a tool to raise political consciousness. As a gay activist, the AIDS epidemic was central to much of Haring’s work in the 1980s. This painting united his powerful pop and graffiti hybrid style to deliver an important message. The Breakdown Comes (1983) by Lady Pink Copyright Lady Pink This masterpiece of graffiti art by Lady Pink reveals the deep anxieties of the middle class in 1980s New York City as an empowering fantasy of the downtrodden in the same time and place. The vitality and playfulness of the artwork helps the complex themes go down enjoyably. Graffiti art is such an exciting realm of the art world. Now a few generations into its acceptance into the establishment, it still continues to push boundaries and grab our attention. Now that you know a little more about it, you can shop graffiti art from this fascinating genre that RtistiQ has put together for you to explore. What is Art Brut? Art brut is a term coined by French artist Jean Dubuffet in the 1940s, literally meaning raw art. Dubuffet used the term to describe the realm of artwork made outside of the formal and academic art world. Sometimes called outsider art, artbrut contains a broad spectrum of work. The term is often used with a bias toward Western art circles. For instance, artists in hunter gatherer tribes might be highly trained and create pieces inside a well codified tradition, but their work might still be considered art brut to some critics—so a reader has to consider who is using the term and how. Art Brut artists typically have no formal artistic training and often face societal marginalization or live with mental health challenges. Their works are characterized by their authenticity, unconventionality, and a lack of adherence to traditional artistic norms. Art Brut encompasses a wide range of styles and techniques. Artists often work with unconventional materials and mediums, using found objects, discarded materials, or natural elements. Their creations are deeply personal and reflect their individual experiences, inner worlds, and unique perspectives. Art Brut has provided a platform for artists who have been marginalized or overlooked by the art establishment. Figures such as Adolf Wölfli, Henry Darger, and Martín Ramírez have gained recognition posthumously for their extraordinary bodies of work. Art Brut challenges the boundaries of what is considered "art" and questions the prevailing criteria for artistic validation. Famous Art Brut Paintings Many Art Brut artists remain relatively unknown, with their works often discovered posthumously. However, there are a few notable Art Brut paintings that have gained recognition and influenced the art world. Here are a few examples: Adolf Wölfli's crazy controversial Art: Adolf Wölfli, a Swiss artist and psychiatric patient, produced an extensive body of work during his confinement. His intricate and highly detailed drawings depict fantastical landscapes, intricate patterns, and narratives from his own imaginary world. Prisoner Drawings is a series of densely packed compositions that reveal Wölfli's creative vision and psychological complexity. "Götter [gods]" by August Walla: August Walla, an Austrian artist with schizophrenia, created a range of powerful and expressive artworks. "Mystery Train" by Martín Ramírez: Martín Ramírez, a Mexican-American artist, created intricate drawings while institutionalized in psychiatric hospitals. His works often feature repetitive lines and motifs, including trains, figures, and animals. Conclusion: Graffiti art and Art Brut are two distinct forms of artistic expression that have captivated audiences with their rawness, authenticity, and unconventional approaches. Graffiti art, born from underground subcultures, challenges social norms and transforms the urban landscape into a vibrant visual tapestry. Art Brut, created by self-taught artists, provides a platform for marginalized voices and challenges established artistic conventions. Together, these art forms exemplify the power of artistic expression to transcend boundaries, spark dialogue, and redefine the notion of what art can be in our complex and diverse world. Check out the Graffiti and Art Brut Collection on RtistiQ to explore some of magnificent works in recent times.
![Exploring Art Medium: A Fusion of Category and Material in Art Creation](/en-us/_next/image?url=https%3A%2F%2Fd28jbe41jq1wak.cloudfront.net%2FBlogsImages%2Fpexels-anna-shvets-5682325_ThumbNail_638235173222485411.webp&w=640&q=75)
Exploring Art Medium: A Fusion of Category and Material in Art Creation
Art is a vast and diverse realm that encompasses a wide range of creative expressions. Within this realm, the concept of "Art Medium" holds a crucial role, serving as the bridge between artistic intent and tangible creation. The medium that an artist chooses to work with can have a significant impact on the style and meaning of the artwork. For example, a painting made with oil paints will have a different look and feel than a painting made with watercolors. In the context of Art attribution "Art Medium" has been used interchangeably to refer both the category of artwork and the materials used to bring forth an artist's vision. This article delves into the multifaceted nature of art medium, exploring its dual significance in the world of art. Art Medium as a Category of Art In its first sense, an art medium represents the various categories or disciplines within the field of art. Each medium possesses distinct characteristics, techniques, and artistic approaches. Let's explore some of the prominent art mediums: Painting: Painting is a traditional and widely recognized medium that employs pigments on surfaces such as canvas, paper, or wood. It encompasses various styles like oil painting, watercolor, acrylics, and mixed media, each offering unique visual qualities and expressive possibilities. Painting, Pop Horizon by Barron Holand Sculpture: Sculpture involves shaping and manipulating materials such as stone, wood, metal, clay, or even found objects. Artists create three-dimensional forms that can range from classical figurative representations to abstract and conceptual installations. Sculpture, S-04 BIG FOOT by Aleks Rosenberg Drawing: Drawing is a fundamental art medium that employs pencils, pens, charcoal, or other tools to create two-dimensional representations. It encompasses techniques like sketching, shading, and hatching, allowing artists to convey ideas, explore compositions, and develop their artistic skills. Drawing, Dancer in Red by NK Hong Photography: Photography born from the marriage of science and art, captures moments through the lens of a camera. It employs light-sensitive materials and digital technologies to immortalize scenes, people, and emotions, providing a unique perspective on the world. Photography, La grève Je T'aime by Gudzovsky Printmaking: Printmaking encompasses various techniques such as etching, lithography, screen printing, and relief printing. Artists create multiple copies of their artworks, each possessing its own subtle variations, by transferring images onto paper or other surfaces. Ceramics: Ceramics involves working with clay, shaping it into objects, and firing them in kilns to achieve hardness and permanence. This ancient medium encompasses functional pottery, decorative vessels, sculptures, and intricate porcelain works. Textiles: Textile art employs fabrics, threads, and fibers to create tactile and visually engaging works. It includes techniques like weaving, embroidery, quilting, and textile installations, exploring themes of culture, identity, and materiality. Installation and Performance Art:: These mediums go beyond traditional forms, embracing immersive experiences and the participation of the audience. Artists use various materials, space, sound, and movement to create site-specific installations or enact performances that challenge the boundaries of art. Digital NFT: Very recently Digital NFT is being regarded as an art medium, and more importantly revolutionising Digital Art representation. Utilizing blockchain technology, NFTs represent unique digital assets, such as artwork, music, or videos, providing a secure and verifiable link between the digital file and ownership rights. Art Medium as Material Used in Art Creation In the alternate context, an art medium refers to the specific materials and tools employed by artists to bring their artistic visions to life. The choice of medium significantly influences the aesthetic outcome and the creative process itself. Artists often use it to describe how they created their artwork, which gives a sense of how it needs to be viewed as well. For e.g. Oil paintings ( referenced as "Oil on Canvas") are best observed from a distance to get a more clearer understanding and the depth of the Art. Again depending on the Category of work there are different materials used to fulfill the Artistic vision of the creator. Here are some examples of art mediums in the context of Material Used Paints: Artists use various types of paints, including oil paints, watercolors, acrylics, and gouache, each with its own characteristics and techniques. These pigments, when combined with binders, allow artists to manipulate color, texture, and opacity on different surfaces. A combination of the paint type and the support used form the Medium used for the artwork, for e.g. Oil on Canvas, Gouache on paper, Acrylic on Linen etc... Drawing Tools: Pencils, pens, charcoal, markers, and pastels are all examples of drawing tools that artists employ. These tools vary in hardness, texture, and line quality, enabling artists to create intricate details or bold, expressive strokes. Sculpting Materials: Sculptors utilize a plethora of materials such as stone, wood, metal, clay, plastic, and even unconventional materials like ice or food. Each material offers its unique qualities, texture, and potential for manipulation. Cameras and Photographic Equipment: With the advent of photography, cameras and photographic equipment became vital art mediums. Film cameras, digital cameras, lenses, lighting equipment, and photo-editing software all contribute to the creation of photographic art. Printmaking Supplies: Printmaking relies on materials like printing plates, inks, brayers, and printing presses. These tools facilitate the transfer of images from the plate to the chosen substrate, resulting in distinct prints with their own visual characteristics. Clay and Kilns: Ceramics artists employ different types of clay, glazes, and firing techniques to shape and fire their creations. The firing process in kilns transforms the raw materials into durable and visually captivating ceramic pieces. Fabrics and Threads: Textile artists utilize a wide range of fabrics, threads, dyes, and surface design techniques to create intricate tapestries, clothing, quilts, or fiber-based sculptures. The choice of fabric and the application of techniques contribute to the overall visual and tactile impact of the artwork. The Importance of Art Medium The medium that an artist chooses to work with can have a significant impact on the style and meaning of the artwork. For example, a painting made with oil paints will have a different look and feel than a painting made with watercolors. The medium can also affect the way that the viewer interacts with the artwork, an example being, a sculpture that is made from metal will feel different to the touch than a sculpture that is made from wood. The art medium is of utmost importance in the representation of art as it influences the aesthetics, technical possibilities, symbolic significance, and cultural context of an artwork. It allows artists to express their vision, engage viewers, and communicate their intended messages effectively. The careful consideration and deliberate selection of the art medium contribute to the overall artistic expression and impact of the artwork.Different art mediums have evolved throughout history and across cultures, reflecting the societal and historical context in which they originated. The selection of a particular medium can evoke associations and references to specific art movements, traditions, or periods. The Future of Art Mediums The art world is constantly evolving, and new art mediums are being developed all the time. For example, digital art is becoming increasingly popular, as artists use computers and other digital tools to create their work. It is impossible to predict what the future holds for art mediums. However, it is likely that new art mediums will continue to be developed, and that artists will continue to experiment with different materials and techniques. It's important to note that the future of art mediums will be shaped by the creativity and experimentation of artists themselves, as they continue to push boundaries, embrace new technologies, and explore innovative approaches to art-making. The possibilities are vast, and the future of art mediums for visual artists holds exciting potential for artistic expression and engagement with audiences. Digital, Augmented and Virtual Realities, Mixed Media, Eco-Friendly Materials, BioArt and Living Materials, all are being explored, included and evolved for Artists to continously push the boundaries of their creative abilities to produce thought provoking artworks. Conclusion In the realm of art, the term "art medium" embraces a dual meaning. It encompasses both the categorization of art forms and the materials employed by artists. The category of art medium reflects the different disciplines and techniques artists employ to create their work, while the material aspect highlights the tangible tools and substances used to manifest their creative visions. Artists' choices of medium significantly influence the visual, tactile, and conceptual qualities of their artworks. Furthermore, contemporary artists often push the boundaries of traditional mediums by exploring hybrid forms and incorporating new technologies. Understanding the significance of art medium enhances our appreciation for the diverse expressions and the innovative approaches artists employ in their creative endeavors.
![Understanding the Distinction: Contemporary Art vs Modern Art](/en-us/_next/image?url=https%3A%2F%2Fd28jbe41jq1wak.cloudfront.net%2FBlogsImages%2FContemporaryArt_ThumbNail_638218930315089881.webp&w=640&q=75)
Understanding the Distinction: Contemporary Art vs Modern Art
Over several centuries, Art has evolved with various movements and styles shaping its rich history. Two terms that often confuse people are "contemporary art" and "modern art", more in the context that the words Contemporary and Modern are used interchangeably to mean something in-trend now. While these terms may seem interchangeable, they refer to distinct periods and artistic approaches in the world of art. This article will explore the distinction between contemporary and modern art, shedding light on their characteristics, influences, and significance. Modern Art A Historical Breakthrough Modern Art refers to the period of art that emerged in the late 19th century and prevailed until the mid-20th century. It departed from traditional artistic conventions and embraced innovative techniques, materials, and subject matters. Modern artists sought to challenge established norms and explore new ways of representing the world. One crucial characteristic of Modern Art is its emphasis on experimentation and formal innovation. Artists like Pablo Picasso, Wassily Kandinsky, and Henri Matisse revolutionized art through abstract forms, vibrant colours, and the deconstruction of perspective. They rejected the idea of art solely imitating reality and instead focused on conveying emotional and psychological states. Moreover, modern art was influenced by historical events and societal changes. The impact of World War I, industrialization, and rapid urbanization fueled the desire for artistic expressions that reflected the tumultuous times. Movements such as Cubism, Fauvism, and Surrealism emerged, each with its unique style and thematic focus. Contemporary Art Reflections of the Present In contrast, contemporary art encompasses the artistic practices and expressions of the present time. It emerged in the mid-20th century and continues to evolve as new ideas and technologies emerge. Unlike modern art, Contemporary Art does not adhere to a specific style or movement but embraces diversity and individuality. One defining feature of contemporary art is its inclusivity and openness to various mediums, such as installation, video art, performance, and digital art. Artists like Ai Weiwei, Yayoi Kusama, and Banksy expand the limits of traditional artistic norms and engage with social, political, and cultural issues. Contemporary Art often challenges the viewer's perception, prompting them to question societal norms and ideologies. Another significant characteristic of contemporary art is its global nature. With the advent of technology and globalization, artists have greater access to diverse cultural influences and artistic practices. This has led to a rich tapestry of creative expressions that transcend geographical boundaries and reflect our world's interconnectedness. Conclusion While contemporary art and modern art share a timeline, they are distinct in their approach, style, and influences. Modern Art, emphasizing experimentation and formal innovation, revolutionized the world of Art during the early 20th century. It responded to its time's social and cultural changes and challenged conventional artistic practices. On the other hand, Contemporary Art reflects the artistic expressions of the present moment. It embraces diversity, inclusivity, and new mediums and technologies. Contemporary artists explore a wide range of themes, often engaging with societal issues and pushing the boundaries of traditional art forms. By understanding the differences between Contemporary Art and Modern Art, we can better appreciate the unique contributions of each period and gain a deeper insight into the ever-evolving world of Art. Cover image via Paul Cheng (United States) - Heavy Rain Street
ARTICLES ON ON RTISTIQ
![Sending Help to Ukrainian Artists In This Hour of Maximum Need Through A Charity NFT Art Auction](/en-us/_next/image?url=https%3A%2F%2Fd28jbe41jq1wak.cloudfront.net%2FBlogsImages%2FUkraineNFTAuctionblog_ThumbNail_637831070552510704.webp&w=640&q=75)
ON RTISTIQ
Sending Help to Ukrainian Artists In This Hour of Maximum Need Through A Charity NFT Art Auction
The multifaceted work of Ukrainian artists has been welcomed by art buyers and collectors at home and throughout the world. But the war on Ukraine has ravaged the lives of these talented and driven artists and for the entire country as well. The events taking place feel unreal. Civilians have been forced to flee their homes and leave behind what they own due to this humanitarian crisis. Is seeing it in the news enough to make a difference? We think not. The crisis demands that we stand with the people who are being impacted by it and act in our capacities with a human-centric approach. So many Ukrainian artists have lost their homes, families and everything they had. They have lost the paintings they have worked so hard to create. Their paintings were both sources of inspiration and income, and now these precious pieces are gone or destroyed. The RtistiQ team had announced last week an upcoming non-fungible token (NFT) Drop of Women Artists, but given the current situation, we have decided to postpone it for a few weeks and instead give our fullest support to the Ukrainian artists right now. Art is in our spirit and in our destiny and to support these Ukrainian artists, RtistiQ will be launching a charity NFT art auction of their works. This is a corporate social responsibility initiative auction that will run from 7-10 April. Bidding is open to everyone. There will be no commissions charged to the artists in this auction and the entire mint cost and transaction cost will be borne by RtistiQ. It is urgent and these artists need emergency aid, shelter & supplies, and that’s where the proceeds from this first-ever charity auction of NFT artworks by RtistiQ will go. We at RtistiQ aim to give Ukrainian artists hope through our online art platform. As we raise money for a noble cause, we hope that the world can show it’s support for the Ukrainian artists by participating in this deed. We are ready to step up their art into the digital world so that the world can experience the metaverse first-hand - and in the process raise vital funds for these artists who are now in dire need of them in this particularly critical time.
![Coming Soon - Maharaja Of All NFTs. Join The Waitlist.](/en-us/_next/image?url=https%3A%2F%2Fd28jbe41jq1wak.cloudfront.net%2FBlogsImages%2FNewBlogFormat-Recovered-Recovered-Recovered-Recovered-Recovered-Recovered-Recovered-Recovered_ThumbNail_637756574259674529.webp&w=640&q=75)
ON RTISTIQ
Coming Soon - Maharaja Of All NFTs. Join The Waitlist.
Starting today, the waiting list is open for early access to a never seen before, never done before NFT. The Maharaja of all NFTs is poised as a rare opportunity to own a piece of Indian Art Legacy - the works of Raja Ravi Varma one of the greatest painters in the history of Indian art. It will be brought to you by RtistiQ in collaboration with ‘Raja Ravi Varma Heritage Foundation’ and ‘Gallery G’. The iconic Raja Ravi Varma (1848-1906) is known as ‘The Father of Modern Indian Art’. The royal brought a historic turn in the art of India and became the most iconic Indian artist of all times. He united Hindu mythological subject matter with European realism historicist painting style, depicting Indian gods and characters. Raja Ravi Varma made use of oil painting and mastered the art of lithographic reproduction to bring a wind of change by focusing on the details with his play of light, shadows and adding depth using perspective. His artworks are either part of royal collections and housed in palaces in India or owned by eminent private collectors. Just as RtistiQ has established a game changing secure physical-digital link for artists & buyers, via this auction of Raja Ravi Varma’s works and lithographs, we want to set a precedent for a rare collectible that has stepped out of history’s canvas. This is an NFT of many firsts; the first NFT of a national treasure, the first and only digital NFT for Raja Ravi Varma, first one in collaboration with a foundation and the first with a traditional gallery representation. The Indian government has declared his works nationwide treasures and non-export antiquities. With this endeavour to tokenize a chapter of Indian art, our mission is to bring to any art aficionado a once-in-a-lifetime opportunity to own original Raja Ravi Varma’s works regardless of where they reside. We will be revealing more on the auction and dates soon. Make sure you join the waitlist on the RtistiQ NFT drop page. Follow us on discord https://discord.gg/HNwU7gUqjS to not miss out on any update.
![Bringing Together Art & Technology](/en-us/_next/image?url=https%3A%2F%2Fd28jbe41jq1wak.cloudfront.net%2FBlogsImages%2Fshutterstock_1770754256_ThumbNail_637515837420172522.webp&w=640&q=75)
ON RTISTIQ
Bringing Together Art & Technology
The Art challenges the technology and the technology inspires the Art - John Lasseter Beyond inspiration, Technology has now moved into augmenting Art and bringing people together to cherish creativity to its truest potential. At RtistIQ we aspire to bring forward the best in class technology to the Creative Community, furthering its outreach while also helping to address some of the known challenges of the Industry. Technology today has been transforming every Industry known to humans, making it faster, better and with best of convenience. Digital Transformation has been the key driving focus for majority of industries to provide best of tools and services to the consumers at an affordable price. Internet, Mobile and Smartphones has penetrated every household in recent time, bringing together both an opportunity as well as challenges. The opportunity lies in reaching to the farthest of places and people, which wouldn't have been possible at any level of physical interaction; while bringing the challenge of being able to stand-out, provide credibility and protection from fraudulent transactions. Technology Behind RtistiQ At RtistIQ, we have brought together a combination of latest technology and artistry to give power to the creative community to expand their outreach with convenience, security and specialization. Some of the key technology put in place are as below Blockchain & NFC Powered At its core we have combined the powers of Digital Imagery, Blockchain and NFC to create a digital DNA of every artwork linking back to the original creator, offering proof of ownership, provenance history and security from forgeries. We employ advanced image scanning and robust hashing techniques to create a digital finger-print, which along with other unique information of the art as well as its transaction are stored securely into the blockchain. A tamper proof IOT device attached to the artwork provide additional security and authenticity to the physical work, which is further linked back to the platform for validation. Artificial Intelligence We harness the power of Artificial Intelligence to offer better security to the art works as well as facilitate better Art Discovery and predictability for the users based on their interests and choices. No two humans are same and so is the perception of artwork. With AI we are able to offer individuality of choices and personalize user experiences. Together with conversational AI and chatbots, helps users to interact with the platform to assist the usage and search of artworks of interest without waiting for support staffs. AI enabling is not part of the current Beta release, and is currently on learning mode to be made available in the main release. Augmented Reality And 3D Projections One of the common challenges of digital mediums in comparison to physical stores / exhibitions, has been the ability to interact with the product / artwork. This is to an extent getting eliminated through the use of AR technology, which enables users to have an in-store like experience and also see the fitment of the artwork in their living rooms. The ability to visualize a virtual representation of products in 3D, to scale and in their intended environment, enables shoppers to make better judgments, removing the need to measure and verify dimensions. Once they have made their determinations, they can buy the artwork online and have it shipped right to their door-steps with few clicks. RtistIQ further employs digital technology, social-media aggregation and other automation tools to make the marketplace engaging and convenient for both the creator and Art lovers. We strongly believe, through the application of digital channels and advanced technologies is going to change the way we look, perceive and interact with artworks for the betterment of the community in large. We strive to bring the best and most advanced technologies in its easiest forms for the Art Community to benefit from. We hope as users you would enjoy interacting with the platform as much we did to bring the platform out to you... Author: RTISTIQ Team