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Selling Art Online - An Overview
The past decade has seen a considerable shift towards the use of technology in everyday life; it is unlike the 80’s and 90’s when only the rich and the affluent could afford using technology. From being a luxury, technology has become a necessity. With the millennial population on the rise the number of tech savvy youth in the world has increased at a stupendous rate. Entrepreneurs are finding tech based solutions to every challenge in the society, be it for basic entities or for leisure items and services. There has been a massive e-commerce boom. Post the success of players like Ebay and Amazon, the e-commerce sector has seen massive growth.
Along with the tilt towards tech based solutions another Global Event has scoured our world, the COVID 19 Pandemic. This pandemic has shown the potential of remote access enterprises where person to person interface and contact is not necessary. In the light of this pandemic the sector which has stood the test of time is the e-commerce sector. The entire world’s population being in a lock-down situation is dependent on the e-commerce sector to deliver all the needs to their doorstep. The e-commerce sector has taken up this calamity as an opportunity and it is adapting to the current economic needs rapidly. In the beginning it was the basic necessities sector that turned to e-commerce as the consumer today prefers delegating that task to the computer so that he/she can focus on other important things. Later as the sector matured and even luxury goods and services started adopting tech based solutions to grow.
Fine Art, which has traditionally been an Auction, Gallery or Exhibition driven sector, has shown some signs of adapting e-commerce and tech based solutions is the art sector. Artists benefit a great deal by selling Art online through e-commerce platforms. They don’t have to invest large sums of capital and effort to put up exhibitions for the sale of their artwork. Usually budding artists mainly rely on word of mouth to make a sale. The online platforms offer a fair arena for established and budding talent in the art industry. Artists may also have to incur marketing costs, maintain inventory and bear courier costs. These platforms provide a “one stop solution” for all these challenges. They have made it all very economical and smooth for the Artists, which in a way encourages them to sign their Art Works up on such e-commerce platforms.
To help the users navigate successfully through their websites and platforms, the e-commerce art companies and galleries have employed the use of Artificial Intelligence and Machine Learning where if the Buyer likes a particular genre of Art Work he/she will be offered various options to consider from the same genre. This way the user experience is customized and individualized based on the Buyers’ interests and tastes. Further to make the customers’ experience more realistic, the platforms have also adopted Augmented and Virtual Reality with In – Room View in their apps and platforms where the customer can see how a particular Art Work would look in their living space and the real world setting. This helps the customer to narrow down his options and take a decision on which Art Work they would want to purchase.
Furthermore with recent advancement in digital technology, online e-commerce and marketplaces are able to offer a transparent, authentic and hassle free exchange of high quality Art Works from the Artist to the Buyer. An advantage about adopting technology is that a lot of new solutions have come up which have made the process a lot smoother and fool proof. Like the use of NFC Tags which store a digital footprint of the artwork, thereby ensuring authenticity and duplication of the art work is rendered impossible. A few e-commerce platforms have adopted Block Chain technology which tracks the provenance of the art work. While buying Art Work online the buyer has the satisfaction of buying authentic artwork. Block chain helps to keep track of the creator and the change in ownership of the artwork after every change of hands.
Lastly, apart from the above mentioned innovations, the online art sector creates a common platform for Artists, Customers, Scholars, Institutions and other stakeholders all over the world to interact and collaborate with each other.
To sum up, what platforms like RtistiQ are achieving was just a dream for the erstwhile Art Enthusiasts. Through this platform artists and buyers can interact with each irrespective of their geographical boundaries. Imagine a painting of a Japanese artist adorning a living room in Mexico. Regional, national and international Art forms will interact with each other and eventually a number of new Art forms will evolve which will be Global in nature. Imagine Kalamkari Art on Catholic wedding gowns. That’s something that will be possible as art forms are recognized globally and join the main stream.
Author: Kush Dhebar
Why Art Collectors Buy Online
Art collectors are buying more work online than ever before. Obviously, a major factor over the last year has been the pandemic. The push for contactless purchasing drove online art buys through the roof, but that is an extreme spike that matches a growing trend. So while the pandemic kicked things into high gear, the market was already trending towards more online art purchases year after year. We now live in an art market dominated by online sales. While things open up, this will likely drop a bit, but there is no question that going forward, online art buying is a major factor. So you might be wondering, then, why do art collectors buy online? Especially in non-pandemic conditions? Well, it turns out there are a lot of really good reasons people buy art online. We’ll examine the most important below. Availability Availability is, more than any other factor, the most important reason that art collectors are going online to look for their next purchase. Think about it: if you want to buy art in person, it needs to be available within traveling distance. If not, you might need to hire an art advisor or art dealer to find and procure the work for you. If you don’t have the money to hire a specialist to find and buy art for you, then you might have to actually travel yourself to find what’s available. But if you don’t have the resources to buy art through an advisor or dealer, what are the chances you can go jet setting around to different art markets looking for your next favorite painting? Of course, it can be incredibly fulfilling to find art by going to local art fairs and galleries. But the reality is that no matter how great of an art market you live in — whether it's New York City, Los Angeles, London, or anywhere else — there is more work available online than in your area. To make matters even more compelling for online art sales, many emerging artists are only available online. And as technology like NFTs push more artwork into the purely digital realm, further increasing the availability gap between online and offline. Convenience Something that many online platforms have leveraged to disrupt their given industry is ease of use. In the art market, it’s no different. The fact is, you can scroll through hundreds and even thousands of artworks in an afternoon from the comfort of your home. Once you find exactly what you are looking for, you can then put in your payment information and delivery instructions (for most of us, that’s already preloaded in our browser) and then be done with the transaction. That process is so simple and direct compared to many forms of art buying. Like every other sector of the economy, online sellers have found convenience to be their silver bullet. And that silver bullet is especially effective in an often confusing and sometimes hard to navigate market like art. Things Can Be Clearer Speaking of the confusion in the art market, another major benefit of buying online is the clarity of terms. When working with art dealers and art advisors, prices are not always fixed. Buying art isn’t like buying furniture or clothes. Terms can sometimes be in flux. If there are multiple interested buyers, you might find yourself in an impromptu blind auction. But when work is posted for sale online, everything is usually laid out crystal clear. This allows the buyer to know exactly what to expect and just how much it will really cost. That clarity can be very attractive to art collectors, especially when they do not have an enormous amount of time and money to devote to buying. Price Despite our desire to patronize local businesses, we all have to admit that we buy many things online on price alone. Art works the same way. The fact is, art is often less expensive online. Even when buying from an online gallery with retail markup, the lack of overhead often means lower prices than as offered at physical Art Galleries or Art Fairs. Online Galleries and Marketplaces offer a much more lower markup for their services, which makes more of the artworks affordable to your price point. With better prices, clear terms, greater convenience, and unbeatable availability — online art buying is becoming a favorite option among many art collectors. While the online space will never fully replace the joy of visiting a gallery or local art fair, it will continue to grow as a part of the art market. Why wait? Shop online today on www.rtistiq.com. Enjoy 7 Day Delivery & 14 Day Return policy for all users.
5 Tips for Buying Art Online: What You Need to Know
Online sales is the fastest-growing part of the art market. And if you are reading this article, chances are you are curious to join in the excitement. It makes sense to buy art online, after all, we buy everything online now. From toaster ovens to holiday decorations to books, we’ve become accustomed to ordering things we want on the internet and then waiting for that exciting moment when the delivery hits our doorstep. But before you dive in and start buying art online, it’s important to keep a few things in mind. Below, we’ll cover the five essential tips for buying art online. Then, you’ll be ready to fill your home with beautiful work! 1. Choose a Space If you are looking to buy a fine art print or painting, you likely already have a space in mind. Maybe you want it to go over the fireplace in the den or fit on the wall in your kitchen. If the room in question has a sleek, modern appeal, an exaggerated landscape might not be what you are looking for. Just think about the colors and the style. You don’t want to hang your new masterpiece only to find that it clashes with your sofa! Knowing where the art will go leads into the next point. 2. Get the Size Right When it comes to art buying, size matters. That means you need to pull out the tape measure from your junk drawer and write down the dimensions of the space on your wall you are looking to cover. Now, the painting you buy doesn’t have to fit these dimensions exactly, but it does need to have enough room. On the flip side, you don’t want to go too small, that can end up looking awkward. If you are looking to buy art for a wall that is wide open, you won’t have to limit yourself too much to the dimensions. But you will still want to make sure that the painting can hold its own in the space. Some of the online galleries such as RtistiQ, also offer IOS and Android mobile Apps, which feature Augemented Reality as a functionality to project and preview the Artwork of choice on your wall directly to both see the fitment as well as how it would look alongside the aesthetics presented by the room. (Note: Remember the orientation of a work of art when checking it’s dimensions. This might seem too obvious to mention, but people have purchased artwork only to find that it fits the space — but only if you turn it sideways!) 3. Set a Budget, No Really Once you have a clear idea of the size and style, you need to set a budget. Maybe this goes without saying, but you need to be realistic about what you can afford. On the other hand, you also need to be realistic about what you can get for your money. Don’t sell yourself short, but don’t overextend yourself. Artwork range from as low as 50 dollars from the relatively unknown Artists to hundreds of thousands from the more established artists. Yes it is the reality that people have started to trust online platforms selling quailty artworks to spend more hundred thousand for buying artwork online. Online Art galleries offer specific periods to check the Artwork and accept returns on a fully refundable manner. Check out these beautiful affordable artworks on RtistiQ at less than thousand dollars, which do not pinch your pockets. 4. Take the Time to Research (And Ask Questions) When you hear the word “research,” your eyes might start to glaze over. You might feel a yawn coming on. Is it time for a nap? But the good news about researching art is that it is a lot of fun. It means you get to look at many great paintings and reflect on what you like about them and how they would fit in your home or office. Regularly doing this will give you a better idea of the styles you like, the prices you can expect, and the work available in your budget. While you are researching, feel free to reach out to artists you like and online stores. Ask questions! But you can get stuck in the research mode forever. At some point, you need to make a decision. And that leads us to our next point. 5. Buy What You Love Now you’ve narrowed down your decision. You know where you want your work of art to go, roughly the size it needs to be, the style you like, maybe even the artist you want to buy from. You have your eye set on a few options that all fit into your budget. All you need to do is buy one. And when you are buying art, you should always end up going with the one you love. If you don’t know what that means, you might not have found it yet. It’s the one that calls out to you, that just has to be yours. This is a work of art that you will share your living or workspace with for years. It’s important that you go with the one that your heart really desires. If you do listen to your heart, you’ll find the perfect painting or fine art print waiting at your doorstep. Additional References Check out these additional Articles on how to choose artworks for the specific space of interest Choosing Art for Different Rooms - Gives an snap-shot view about how to choose works for different parts of your home Choosing Art for Living Room - Give a more comprehensive view about selecting the right works for your living room based on the Aesthetics and personality you would like to present. Author: Jonathan M Clark
All About Graffiti Art and Art Brut
In the urban landscape, vibrant forms of artistic expression emerge, challenging conventional notions of art and engaging with communities in unconventional ways. Two distinctive art forms that have garnered attention for their rawness and unfiltered creativity are graffiti art and Art Brut. Some of the most notorious names of contemporary art come from the world of graffiti. And while formal training and historic institutions still hold a massive presence in the art world, we are seeing more and more outsiders storm the gates and break through to become major names. That’s why we put together this guide to understand the types of graffiti art and art brut better. With this new knowledge, you’ll be able to better appreciate this diverse and dynamic realm of creative expression. What is Graffiti Art? Graffiti is a kind of art brut. It is any drawing or writing made on a surface, typically in public view. Graffiti itself is about as old as humanity. But beginning in the 1980s, graffiti began to be shown in fine art institutions, like galleries and museums. With the inclusion of many major graffiti artists into the formal art world, the lines have become more and more blurred. Graffiti art now refers to a thriving genre of art that uses the styles and techniques of street graffiti, but with finished products that are meant for more traditional art spaces. Some of the most well known artists of the last fifty years are graffiti artists, including the late Jean-Michel Basquiat. What’s the difference between graffiti and street art? The terms "graffiti" and "street art" are often used interchangeably, but they do have distinct characteristics that set them apart: Graffiti artists, like the famous Banksy, create and present their art in public spaces. Frequently, their art is not sanctioned by the owners of the property that the art is painted on. For this reason, graffiti art typically are revolutionary or otherwise transgressive themes. While graffiti can be seen as a subset of street art, the key difference lies in the legality and intent behind the creations. Graffiti is often associated with unauthorized markings and can be viewed as an act of rebellion or vandalism, whereas street art is generally more accepted and embraced by communities as a form of public art. However, it's worth noting that the line between graffiti and street art can be blurred, and there are artists who bridge both realms, incorporating elements of graffiti within their street art pieces. Ultimately, both graffiti and street art play vital roles in shaping the visual landscape of cities, sparking conversations, and challenging societal norms through artistic expression in public spaces. If you are still confused, see this helpful guide: Graffiti art is often associated with illicit, unauthorized markings made on public spaces using various tools like spray paint, markers, or etching tools. Historically, graffiti has been associated with acts of vandalism and considered a form of public defacement. Street art, on the other hand, encompasses a broader range of artistic expressions in public spaces. Street artists often create their works with the permission of property owners or as part of organized initiatives to beautify urban environments. Street art is typically more intricate, visually elaborate, and conceptually driven compared to traditional graffiti. How Graffiti Art Started Graffiti art began as street art, and people often use the words graffiti and street art interchangeably. But a few New York City gallerists in the 1980s saw graffiti as a blooming world of creative expression. And soon, they were exhibiting the work of graffiti artists. A particular hotbed was the East Village in Manhattan. Fun Gallery and Now Gallery helped lead the way in presenting graffiti art in a new light. By placing the work by these outsider artists in the context of a gallery, audiences began to appreciate the art on a deeper level. Artists like Keith Haring, Crash, Lady Pink, and Jean-Michel Basquiat became major names in the art world. They inspired new generations of graffiti artists to pursue the style — as street art, gallery exhibits, or both. Today, major corporations have hired graffiti artists to promote products . Major auction houses sell graffiti art. And you can buy graffiti art at countless galleries around the world. Famous Graffiti Paintings Curious to see some great graffiti art? We’ve put together a few of the most impressive and noteworthy examples. Untitled Skull (1982) by Jean-Michel Basquiat Copyright Jean-Michel Basquiat This painting is legendary not only as part of Basquiat’s skull series, but also because of the major headlines it made in 2017. It was that year that Sotheby’s New York sold it for a staggering $110.5 million dollars, blowing past its $57 million estimate. Ignorance = Fear (1989) by Keith Haring Copyright Keith Haring Foundation This work epitomized Haring’s use of art as a tool to raise political consciousness. As a gay activist, the AIDS epidemic was central to much of Haring’s work in the 1980s. This painting united his powerful pop and graffiti hybrid style to deliver an important message. The Breakdown Comes (1983) by Lady Pink Copyright Lady Pink This masterpiece of graffiti art by Lady Pink reveals the deep anxieties of the middle class in 1980s New York City as an empowering fantasy of the downtrodden in the same time and place. The vitality and playfulness of the artwork helps the complex themes go down enjoyably. Graffiti art is such an exciting realm of the art world. Now a few generations into its acceptance into the establishment, it still continues to push boundaries and grab our attention. Now that you know a little more about it, you can shop graffiti art from this fascinating genre that RtistiQ has put together for you to explore. What is Art Brut? Art brut is a term coined by French artist Jean Dubuffet in the 1940s, literally meaning raw art. Dubuffet used the term to describe the realm of artwork made outside of the formal and academic art world. Sometimes called outsider art, artbrut contains a broad spectrum of work. The term is often used with a bias toward Western art circles. For instance, artists in hunter gatherer tribes might be highly trained and create pieces inside a well codified tradition, but their work might still be considered art brut to some critics—so a reader has to consider who is using the term and how. Art Brut artists typically have no formal artistic training and often face societal marginalization or live with mental health challenges. Their works are characterized by their authenticity, unconventionality, and a lack of adherence to traditional artistic norms. Art Brut encompasses a wide range of styles and techniques. Artists often work with unconventional materials and mediums, using found objects, discarded materials, or natural elements. Their creations are deeply personal and reflect their individual experiences, inner worlds, and unique perspectives. Art Brut has provided a platform for artists who have been marginalized or overlooked by the art establishment. Figures such as Adolf Wölfli, Henry Darger, and Martín Ramírez have gained recognition posthumously for their extraordinary bodies of work. Art Brut challenges the boundaries of what is considered "art" and questions the prevailing criteria for artistic validation. Famous Art Brut Paintings Many Art Brut artists remain relatively unknown, with their works often discovered posthumously. However, there are a few notable Art Brut paintings that have gained recognition and influenced the art world. Here are a few examples: Adolf Wölfli's crazy controversial Art: Adolf Wölfli, a Swiss artist and psychiatric patient, produced an extensive body of work during his confinement. His intricate and highly detailed drawings depict fantastical landscapes, intricate patterns, and narratives from his own imaginary world. Prisoner Drawings is a series of densely packed compositions that reveal Wölfli's creative vision and psychological complexity. "Götter [gods]" by August Walla: August Walla, an Austrian artist with schizophrenia, created a range of powerful and expressive artworks. "Mystery Train" by Martín Ramírez: Martín Ramírez, a Mexican-American artist, created intricate drawings while institutionalized in psychiatric hospitals. His works often feature repetitive lines and motifs, including trains, figures, and animals. Conclusion: Graffiti art and Art Brut are two distinct forms of artistic expression that have captivated audiences with their rawness, authenticity, and unconventional approaches. Graffiti art, born from underground subcultures, challenges social norms and transforms the urban landscape into a vibrant visual tapestry. Art Brut, created by self-taught artists, provides a platform for marginalized voices and challenges established artistic conventions. Together, these art forms exemplify the power of artistic expression to transcend boundaries, spark dialogue, and redefine the notion of what art can be in our complex and diverse world. Check out the Graffiti and Art Brut Collection on RtistiQ to explore some of magnificent works in recent times.
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How to Write an Art Description that Makes or Breaks your Sales
Don't Give Away Too Much Information. The best way to write an art description is to use words that will intrigue potential buyers. Use adjectives to describe the subject matter, and avoid using technical terms. If you're selling a painting, try to keep the description short and sweet. You don't need to go into detail about the materials used or the techniques employed by the artist. Instead, focus on describing the piece's style and mood. Use accessible language and avoid using over-sophisticated concepts or art professionals' specific jargon. Be cautious not to fall into the opposite extreme and create a basic description, “art for dummies” style. After all, the art enthusiasts and collectors are a highly educated public. Take advantage of free marketing tools. Most of art collectors research and buy art online in the post-pandemic world. Using search engine marketing is possibly one of the most effective marketing tools. Begin drafting your art description by listing keywords and phrases relevant to your art and that people might use when searching for art. Spread them across your entire text and make sure your final description makes sense. Do not go overboard and abuse this tool. Do not repeat the keyword more than twice in the entire text. Exceeding this limit could cause the text to be flagged for keyword-stuffing and could affect Google rankings. Keep it brief. At Rtistiq, we recommend your art descriptions to be between 200-500 characters. In an ever-accelerating world, like the one we live in, the attention span is surprisingly short. We all look for relevant information in the shortest amount of time. You can always follow the example of the world-renown art museums that are reinventing their exhibition labels, for example, they offer a potential interpretation and historical context for abstract artists and their body of work. Many institutions are now considering a more socially and culturally diverse audience that is likely to return if not bored, overwhelmed, or confused. Do not write a description for the sake of writing one. Avoid repeating your bio or the information related to physical aspects such as size, orientation or packaging and delivery. This information is collected separately. During the upload process, you will be asked to fill in all this information one by one. Engage with your audience. Your story and your art are unique, make yourself heard. Art collectors are looking not only to expand their art collection but also to get insights or access to the untold story of an attractive piece of art. This is a great opportunity to communicate directly to your audience without being mediated by a curator. It might sound scary, but we encourage you to take the plunge and tell the story in your own words, it will make you stand out from the rest of the original artwork for sale online. Highlighting specific details in your art, special techniques, or placing a particular work in a larger context of your career will make your art description enticing. To answer your question “where to start?”, we’ve put together a set of questions that could serve as a guideline for an engaging and relevant artwork description: ● What inspired you to create this artwork? ● What is the message you want to convey in this particular artwork? ● What meaning do you attach to it? ● How does this artwork fit in with the rest of your artistic portfolio? ● What kind of techniques did you use? ● Has this artwork been part of an exhibition or referred to in a publication? And finally, leave a little room for mystery. Don’t give it all, let your audience want for more. RtistiQ artmarketplace offers you the opportunity to showcase your art in a way that suits your vision. You can always take advantage of the rest of the tools to organize your portfolio under series so that all visitors can enjoy and appreciate your creation, and ultimately be the decisive argument that converts a “like” into “I have to have it”.
How to Photograph Your Art With Your Mobile?
With a rapid transition from brick-to-mortar galleries to digital art marketplaces, many artists face almost every day the challenge of digitizing their art. The art buyers are now online, on social media platforms, and on specialized curated art platforms. To help artists bring their art into the digital realm, in the best possible way, we’ve put together a guide on how to photograph your artworks by using a device that is already in your pocket, your mobile phone. Since many art buyers are not able to experience your art in person, they rely solely on images provided by the artist. Taking good pictures of your works of art will enable the buyer to appreciate your art and make their purchase decisions. At RtistiQ, we accept images up to 30MB (we recommend up to 10MB for faster response) and at least 1920x1080 pixels, JPEG/JPG/PNG files for any potential buyer to have a detailed view of the Artwork. A Full HD has an image pixel count that equates to only 2MP and for a 4K display, it bumps to 8MP. Just about every phone that isn't a pure budget handset is likely to shoot 8MP - iPhone 6 & above / Samsung Galaxy S2 & above. So you are usually set with the Mobile Phone's rear camera to take acceptable-resolution images. Below are some of the photographing tips when using your mobile phone: Choose the right lighting Lighting is one of the most important aspects of photographing your artwork. It affects everything from exposure to color balance. So, before you take a picture, make sure you understand how light works. Take advantage of natural light. Use natural light/daylight, most smartphones handle natural light much better than artificial light. Make sure you position them in front of a window or other source of bright light. Shoot with the sun behind you. If you're shooting indoors, use natural light as much as possible. This will give you the most flattering lighting. If you're outside, avoid direct light onto the artworks. Adjust your position to avoid casting a shadow by not stand between the light source and the Artwork. Manging color gradients If you notice color gradients in your pictures (the part of the artwork closest to the light source might be lighter than the rest), use a simple piece of white paper to bounce off the light on the darker part of your artwork. You might need a second pair of hands for this operation. Positioning your Mobile Phone for best results Hold your phone parallel to your artwork to avoid distortion. Be extra careful with the framing. Move your phone slowly until the sides of your canvas are parallel with the edge of the screen. Leave as little as possible space around your canvas, this will help achieve the best resolution. Hold the phone still. If you plan to upload many artworks it might be worth purchasing a tripod. Tap the best part of the Image When you get the best image on the screen, just tap it, this will help with exposure and the sharpness of your image. Avoid Zooming in too much for better Resolution Move yourself closer to the Artwork rather than zooming in too much using your mobile phones. Most phones support digital zooming only, which reduces the image resolution and will not give the best results. Basic Editing using your phone Almost all smartphones support basic editing of the pictures taken, which should enough without spending on image editing softwares. If the image is not straight, you can slightly rotate it or crop the edges, if required. Job done! You are now ready to upload your art. External Links Additional link references for you to get further details on your Camera and other tips from Pro Photographers, which we found to be interesting. Phone Camera Resolution 10 Tips From the Pro Photographers Contact US You may reach our curatorial team by writing to firstname.lastname@example.org or visit our Contact Us page to drop us a message. For additoonal support articles on registration and other queries visit our Help Center for Artists. To register as an artist on the platform please follow the link for registration on Rtistiq now!
How to increase your art sales during the holiday season
An interview with artists Aude Rech and Lynne Godina It is that time of the year again when we can let ourselves look forward to the coming year and hope for a new beginning, despite the past year being so outlandish. RtistiQ wishes you happy holidays. The art market trends are constantly in flux with the current pandemic. As businesses try to return to normalcy after a tough year, demand for art is bound to increase, though the reason could also be the fact that people have become hopeful with the arrival of vaccines in the market. As more art lovers look to buy art online, RtistiQ interviewed two of the prominent artists featured on our website to ask them what they would do to increase sales during the holiday season. Introduction to the Artists: Aude Rech was born in an artistic family with an art gallery owner mother and a well-known ceramist father. She believes she is lucky to have art in her genes. She studied at the Ecole Nationale Supérieure des Arts Décoratifs in Nice and at the Ecole Nationale Supérieure des Beaux-arts de Paris where her teachers and mentors were Debré, Alechinsky and Cueco. Aude has been working as a virtual artist for the past 40 years, and she currently works from a studio in the south of France. She has been exhibiting her work in Paris, Berlin, San Francisco and New York and her work is featured in a few private collections. Aude believes her art is a personal journey in terra incognita, full of surprises and discoveries. In her words – “I feel like a director casting a play that I rewrite every day. Art is the only thing that elevates me, giving me the feeling of being positively alive. I depict the world, my world, the forces at play in most live forms. For me it is all a question of energy balance and colors!” Lynne Godina Maybe a new er name in the art scene, but within 2 years, she has had her first solo exhibition and has been a part of three group exhibitions. Her solo exhibition featured over 60 original pieces and she also has to her credit, 50 pieces in private and corporate collections around Australia. Lynne got a breakthrough in international art sale when she sold her art to a private collection in Milan, Italy late 2019. Lynne likes to use a lot of texture and heavy collection of paints in her paintings. She primarily uses stretched canvas, although she has also dabbled in glass framed works. Additionally, she has started using hardboard bases. See below the interview with our featured artists Aude and Lynne. Interview: Read on to find the detailed responses of Aude and Lynne for our questions surrounding their art styles, their motivation, their career paths, challenges and their experience with our platform. You will also find some motivation and some good advice in their responses. Q - How has the art market scenario changed over the past decade? Aude – Over the past decade, the art market has evolved strongly due to the implementation of numerous online platforms dedicated to sell and promote art.Social media have been playing a major role in the exchange of information regarding all matters related to art. Networking, promoting, selling, exhibiting has been so mucheasier than it used to be. Having a worldwide vision of the art world in real-time is now possible. Lynne - The online gallery presence has surged in the past decade. Globally there are hundreds of online sites and platforms to promote your art. Some are better and more professional than others and have been around for a longer time, others are smaller boutique galleries that focus on a closer relationship with the individual artist. There is something for every level of artist to be able to display and promote their art. As you get a higher profile, galleries will come to you, but at the start being part of just one gallery can be very exciting and proactive in getting your works out there. Obviously Covid-19 has had a huge impact on exhibitions and bricks and mortar galleries. Depending on where in the world you live, lockdowns and restrictions vary. Here in Australia we are now very lucky to be able to go out and have large groups again and the galleries and venues are reopening, so I am looking forward to exhibiting and having people come to visit my studio/gallery again in 2021. Q - What are some of the challenges that you faced in your art career? How did you overcome them? Aude - One of the biggest challenges that I have faced in my art career is to be in touch with my personal creativity and to be aware at the same time of my surroundings in time and space, keeping in perspective of where we stand in the history of Art. To create is to give someone the ability to see a piece of the world through someone else’s mind at a certain time and place. You are becoming a witness to our society. In order to feel connected, you need to be able to feel the energy that surrounds you and to harvest it. This is a challenge, practicing self-awareness helps achieve this state of mind. Lynne – The major challenge is to get your art seen. That takes a lot of hours and persistence, it is a fulltime job. I have always said the painting and creating the art is the easy part, it’s the backend that takes time and commitment. I am not very good with social media, but I have to push myself to be consistent with uploading and continually showing what is happening with my art, sales, commissioned works and within my studio. Q - How do you think technology has helped to boost art sales? Aude – In my own experience and especially during this Covid period I have been able to use a virtual environment to showcase my work therefore I have generated some sales. At the moment the use of technology helps me to identify potential art galleries, curators, or art collectors with whom I can start conversations with no time or space barrier. It is quite incredible to be able to reach art connoisseurs worldwide in that manner. Lynne – Everything has gotten faster and sleeker in the last decade. Computers are now so much quicker and more reliable to upload and be part of the web to search and keep in contact with the world. When I first started uploading my art I bought a very expensive Nikon camera with all the best lenses to capture professional shots, now I use my iphone. The cameras within the phones have just been getting better and better with each new version and it is so simple to edit and then connect to the computer and upload. Q - Which feature of RtistiQ do you find the most interesting? And why? Aude – The RtistiQ features I enjoy the most are the blockchain certification, the digital certificate, secure transaction, and shipment methods. The reason why I do enjoy those features is that they gave the potential collector a sense of being secure and it shows a very professional environment. As an artist to know that I can trace my art after it being sold is amazing. It offers many new possibilities, keeping track of its sales record, its location, and ownership. Having these pieces of information can help an artist generating broader interest in his work. As well I came to enjoy the sense of community and the ease of building an online portfolio. I can not wait for the platform to shape up with more artists and to see what we could organize together. Lynne – Since joining the RtistiQ website I have enjoyed finding so many interesting artists from every corner of the world. To be able to go into their galleries and see the amazing quality and diversity of art is something that gives me great pleasure and boundless inspiration. Q - How is RtistiQ different from other sites that you have used? Aude - I have had a better experience with RtistiQ, I found it more engaging I like its design and its simplicity and professionalism. Lynne – Because RtistiQ is a fledgling gallery the one on one interaction with me as an artist is refreshing and new. I feel that the team are really interested and willing to promote my art and find out what and who I am as an artist. Q - What are the prospects the holiday season brings in for art sales? Aude – It is difficult to say, but more potential buyers are going to browse the net in the research of a unique gift. The seasonal aspect is interesting and can generate great opportunities to have someone discover your work, start collecting or simply to enjoy offering a very original, interesting, meaningful gift. Lynne – Traditionally the lead up to Christmas is fairly slow as people are more concerned with celebrations with their families, friends and work colleagues. Money is being spent on gifts, but a piece of art is a very personal purchase and normally people wouldn’t look at making a large decision like that as a surprise. Things get busy in the New Year when people have been given money to ‘buy themselves something they want’ and think about that artwork or sculpture they have been eyeing all year. Q - Could you give an insight into the marketing strategies you use during this season? Aude – I will not use a specific marketing strategy during the holiday season, but I will definitely communicate more and will bring people to the site so that they can discover my newest work and enjoy the RtistiQ key features. Lynne – I have a sale on my website for the first two weeks to see in the New Year. Also, I offer a gift certificate on my site to give to loved ones to prompt them to buy a piece from my gallery. I make sure to keep painting and upload as many new artworks as I can to keep a high presence on all the sites. Q -Your advice to budding artists to promote their artwork this gifting season. Aude - As an artist, I would advise anyone to help potential collectors, either by having a set of work that is financially accessible to be offered as a gift or being an incentive to start maybe a new relationship with collecting a new artist. Lynne - The main thing is to upload, upload, upload. To the online galleries and platforms, you are on, to your own websites if you have them and of course, as much content on social media as you can physically do every day. My aim is to upload at least twice a day, even if it’s giving earlier pieces another upload to refresh people's memory and get them looking at the newer creations. ******** Aude and Lynne are impressed with RtistIQ’s way of working and the diverse art collection. If you are an art enthusiast, browse through our online art gallery to find something you like. Explore all arts for sale which are perfect as a gift for yourself or your loved ones to mark the beginning of a better year. If you are an artist, contact us to showcase your art on our website and use our unique features to reach a larger audience. RtistiQ wishes you all A Merry Christmas and a Happy New Year ! Author: Manisha Bhati