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How to Write an Art Description that Makes or Breaks your Sales
RtistiQ
Don't Give Away Too Much Information.
The best way to write an art description is to use words that will intrigue potential buyers. Use adjectives to describe the subject matter, and avoid using technical terms. If you're selling a painting, try to keep the description short and sweet. You don't need to go into detail about the materials used or the techniques employed by the artist. Instead, focus on describing the piece's style and mood.
Use accessible language and avoid using over-sophisticated concepts or art professionals' specific jargon. Be cautious not to fall into the opposite extreme and create a basic description, “art for dummies” style. After all, the art enthusiasts and collectors are a highly educated public.
Take advantage of free marketing tools. Most of art collectors research and buy art online in the post-pandemic world. Using search engine marketing is possibly one of the most effective marketing tools. Begin drafting your art description by listing keywords and phrases relevant to your art and that people might use when searching for art. Spread them across your entire text and make sure your final description makes sense. Do not go overboard and abuse this tool. Do not repeat the keyword more than twice in the entire text. Exceeding this limit could cause the text to be flagged for keyword-stuffing and could affect Google rankings.
Keep it brief. At Rtistiq, we recommend your art descriptions to be between 200-500 characters. In an ever-accelerating world, like the one we live in, the attention span is surprisingly short. We all look for relevant information in the shortest amount of time. You can always follow the example of the world-renown art museums that are reinventing their exhibition labels, for example, they offer a potential interpretation and historical context for abstract artists and their body of work. Many institutions are now considering a more socially and culturally diverse audience that is likely to return if not bored, overwhelmed, or confused.
Do not write a description for the sake of writing one. Avoid repeating your bio or the information related to physical aspects such as size, orientation or packaging and delivery. This information is collected separately. During the upload process, you will be asked to fill in all this information one by one.
Engage with your audience. Your story and your art are unique, make yourself heard. Art collectors are looking not only to expand their art collection but also to get insights or access to the untold story of an attractive piece of art. This is a great opportunity to communicate directly to your audience without being mediated by a curator. It might sound scary, but we encourage you to take the plunge and tell the story in your own words, it will make you stand out from the rest of the original artwork for sale online.
Highlighting specific details in your art, special techniques, or placing a particular work in a larger context of your career will make your art description enticing. To answer your question “where to start?”, we’ve put together a set of questions that could serve as a guideline for an engaging and relevant artwork description:
● What inspired you to create this artwork?
● What is the message you want to convey in this particular artwork?
● What meaning do you attach to it?
● How does this artwork fit in with the rest of your artistic portfolio?
● What kind of techniques did you use?
● Has this artwork been part of an exhibition or referred to in a publication?
And finally, leave a little room for mystery. Don’t give it all, let your audience want for more.
RtistiQ artmarketplace offers you the opportunity to showcase your art in a way that suits your vision. You can always take advantage of the rest of the tools to organize your portfolio under series so that all visitors can enjoy and appreciate your creation, and ultimately be the decisive argument that converts a “like” into “I have to have it”.
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Art Investing Made Easy: How to Choose and Buy Paintings for Sale in Singapore
Are you fascinated by art and looking to invest in this timeless form of expression? Look no further! In this guide, we will take you through the exciting world of art investing and provide you with valuable tips on how to choose and buy paintings for sale in Singapore. With its booming art scene and diverse range of artwork available, Singapore has become a sought-after destination for art enthusiasts and investors alike. Whether you're a seasoned collector or a novice in the art market, we've got you covered. From understanding the different art styles and techniques to identifying promising investment opportunities, we will equip you with the knowledge and skills to make informed decisions. Get ready to embark on a journey of aesthetic appreciation and financial growth as we demystify the process of art investing and help you build a stunning art collection that not only captivates your soul but also enhances your portfolio. The Benefits of Investing in Art Investing in art offers a multitude of benefits that extend beyond purely financial gains. Unlike stocks or bonds, art is a tangible asset that can provide aesthetic pleasure and emotional connection. Additionally, art has historically proven to be a stable and resilient investment, often remaining unaffected by market fluctuations. In times of economic uncertainty, art can act as a safe haven for investors, preserving and even increasing its value. Furthermore, investing in art allows individuals to support and nurture the artistic community, contributing to the cultural enrichment of society. As an art investor, you have the opportunity to be a patron of the arts and promote the work of talented artists. Whether you're seeking financial diversification, personal enjoyment, or a combination of both, art investing can offer a rewarding and fulfilling experience. Art Market Trends in Singapore Singapore's art market has experienced significant growth in recent years, attracting both local and international collectors. The city-state has positioned itself as a hub for art and culture in Southeast Asia, hosting numerous art fairs, exhibitions, and galleries. Singapore's strategic location, strong economy, and supportive government policies have contributed to the flourishing art scene. Notable art events like the Singapore Art Week and ART SG (inaugural event in 2023) have further elevated the city's status as a vibrant art destination. In terms of market trends, contemporary art remains highly sought after, with a focus on works by emerging artists from Singapore and the region. Traditional and modern art from Southeast Asia also enjoy a strong market presence. As the demand for art continues to grow, Singapore offers a fertile ground for art investors to explore and discover promising opportunities. Factors to Consider When Choosing Paintings for Investment Before diving into the world of art investing, it's essential to consider several key factors that can influence the success of your investment. One crucial aspect is the artist's reputation and track record. Established artists with a solid body of work and a history of successful exhibitions are generally considered safer investment choices. However, investing in emerging artists can also yield significant returns if their work shows promise and potential. Another factor to consider is the condition of the artwork. Paintings in good condition with minimal damage or restoration tend to hold their value better over time. Additionally, the rarity and scarcity of a painting can play a crucial role in its investment potential. Limited edition prints, unique compositions, or artworks from a particular period can command higher prices in the market. Lastly, it's important to consider your personal taste and connection to the artwork. Investing in art that resonates with you on an emotional and intellectual level can enhance your overall experience and satisfaction as an art investor. Chen Wen Hsi’s Flowers and Birds Researching and Evaluating Artwork Thorough research and evaluation are essential when considering an art investment. Start by familiarizing yourself with different art styles, movements, and techniques. This knowledge will enable you to appreciate and understand artworks more deeply. Attend art exhibitions, visit galleries, and immerse yourself in the art community to gain insights into current artistic trends and developments. Additionally, take advantage of online resources and art databases to research artists, their past sales records, and the trajectory of their careers. Analyze the price history of similar artworks to gauge their potential value appreciation. When evaluating a specific artwork, consider factors such as the artist's reputation, the quality of the piece, its provenance, and any relevant art historical context. Consulting with art experts, curators, and advisors can also provide valuable guidance and expertise in the art evaluation process. Determining the Value of a Painting Determining the value of a painting is a complex process that involves various factors. While there is no foolproof method, several key elements can help assess the potential value of an artwork. The reputation and stature of the artist are fundamental, as artworks by renowned artists tend to command higher prices. The condition of the painting, including factors such as its age, preservation, and restoration history, can significantly impact its value. Rarity and scarcity also play a role, as paintings that are unique or part of a limited edition series often have higher market value. The size and scale of the artwork can also influence its price, with larger pieces generally commanding higher prices. Additionally, the demand for a particular artist's work and the current market trends can affect the value of a painting. Art auction results, gallery sales, and expert opinions can provide valuable insights into the value of a painting, but ultimately, the market dictates its worth. Where to Buy Paintings in Singapore Singapore offers a plethora of options for art enthusiasts and investors looking to buy paintings. The city boasts an impressive array of art galleries, both established and emerging, showcasing diverse artworks from local and international artists. Visiting galleries allows you to view artworks up close, engage with gallery owners, and seek expert advice on your art investment journey. Art fairs and exhibitions are also excellent opportunities to explore a wide range of artworks and discover new talents. The Affordable Art Fair and Art Stage Singapore are popular events that attract art lovers and collectors from around the world. Online platforms and marketplaces have also gained popularity, providing convenient access to a vast selection of artworks. Websites like Artsy and RtistiQ offer a curated collection of artworks, allowing you to browse, inquire, and purchase art from the comfort of your home. Whichever avenue you choose, remember to exercise due diligence, verify the authenticity of the artwork, and negotiate the best possible price. Tips for Buying Paintings at Auctions Art auctions can be exhilarating and offer an opportunity to acquire valuable artworks. However, they can also be intimidating for first-time buyers. Here are some tips to navigate the auction process successfully: Do Your Research: Familiarize yourself with the auction house, the artworks on offer, and their estimated prices. Attend preview events to view the artworks in person and seek advice from experts if needed. Set a Budget: Determine your maximum bidding limit and stick to it. It's easy to get caught up in the excitement of the auction, but it's vital to stay within your financial means. Register in Advance: Register as a bidder before the auction starts to avoid any last-minute complications. Provide the necessary identification and payment details to ensure a smooth bidding process. Observe and Learn: Attend a few auctions as an observer to understand the dynamics, bidding strategies, and price patterns. This experience will help you feel more confident when participating as a buyer. Bidding Tactics: Decide on your bidding strategy beforehand. You can start with conservative bids and gradually increase if necessary, or you can open with a strong bid to deter other bidders. Be patient and avoid getting caught in bidding wars that may drive up the price. Consider Additional Costs: Keep in mind that auction houses charge buyer's premiums, which are additional fees added to the final hammer price. Factor in these costs when determining your budget. Follow Your Gut: Trust your instincts when making a bid. If a painting speaks to you and you believe in its potential, don't hesitate to participate in the bidding process. Art Investment Strategies for Beginners If you're new to art investing, it's essential to develop a strategy that aligns with your investment goals and risk tolerance. Here are a few investment strategies to consider: Diversify Your Portfolio: Invest in different artists, styles, and mediums to spread your risk and increase the potential for returns. A well-diversified art portfolio can provide stability and balance. Focus on Emerging Artists: Investing in emerging artists can be lucrative if you have a keen eye for talent. Look for artists whose work shows promise and potential for future growth. Supporting emerging artists can also be personally fulfilling as you contribute to their artistic journey. Invest in Established Artists: Established artists with a solid track record and a history of successful sales can offer stability and potential appreciation. Research artists with established careers and seek advice from art experts to identify investment-worthy opportunities. Stay Informed: Keep up-to-date with the latest art market trends, attend art events, and engage with the art community. This ongoing education will help you make informed investment decisions and identify emerging trends and opportunities. Consult Art Professionals: Seek advice from art consultants, curators, and advisors who have in-depth knowledge of the art market. They can provide valuable insights, guide your investment strategy, and help you navigate the complexities of the art world. Maintaining and Protecting Your Art Collection Once you've built an art collection, it's essential to take proper care of your artworks to preserve their value and beauty. Here are some tips for maintaining and protecting your art collection: Proper Display and Lighting: Display your artworks in a well-lit area away from direct sunlight, extreme temperature changes, and humidity. Use appropriate hanging systems and frames to ensure the safety and stability of the artworks. Regular Cleaning and Maintenance: Dust and clean your artworks regularly using gentle materials and techniques recommended by professionals. Avoid using harsh cleaning agents or abrasive materials that may damage the artwork. Insurance Coverage: Obtain insurance coverage for your art collection to protect against theft, damage, or loss. Consult with insurance providers who specialize in art insurance to ensure proper coverage for your specific needs. Documentation and Appraisal: Keep detailed records of your art collection, including purchase receipts, provenance, and any relevant certificates of authenticity. Regularly update the appraisals of your artworks to reflect their current market value. Art Storage: If you have limited display space or need to store artworks temporarily, consider professional art storage facilities. These facilities provide controlled environments, security measures, and specialized handling to ensure the safety of your art collection. Conclusion Investing in art is a multifaceted endeavor that combines aesthetic appreciation with financial potential. Singapore's thriving art scene offers a wealth of opportunities for art investors, from established galleries to emerging artists. By understanding the factors that contribute to the value of a painting, conducting thorough research, and developing a well-informed investment strategy, you can embark on a rewarding art investment journey. Remember to diversify your portfolio, stay informed about market trends, and seek guidance from art professionals. As you build your art collection, prioritize the proper maintenance and protection of your artworks to ensure their long-term value and enjoyment. Happy art investing!
The Ultimate Guide to Finding the Perfect Art Wall Paintings for Sale
Are you searching for the perfect art wall paintings to elevate your home decor? Look no further! Our ultimate guide has everything you need to know to find that one-of-a-kind masterpiece that will add a touch of sophistication to your living space. We understand that choosing the right wall painting can feel overwhelming with the plethora of options available in the market. That's why we've curated this comprehensive guide to simplify your decision-making process. From understanding different painting styles to selecting the right size and color scheme, our guide covers it all. We'll even walk you through the process of determining your personal taste and aligning it with the atmosphere you want to create in your home. Whether you're a seasoned art enthusiast or a first-time buyer, this guide is designed to help you find the perfect art wall paintings that resonate with your personality. So, get ready to transform your living space into a mesmerizing art gallery with our expert tips and advice. Benefits of incorporating art wall paintings in your home or office Art wall paintings have the power to transform any space, be it your home or office. They serve as a visual expression of your personality, adding depth and character to the walls. One of the key benefits of incorporating art wall paintings is their ability to create a focal point in a room. A well-placed painting can draw the eye and become a conversation starter. It can also help to tie together the various elements of your decor, creating a cohesive and aesthetically pleasing environment. In addition to their decorative value, art wall paintings can also have a positive impact on your mood and well-being. Studies have shown that engaging with art can reduce stress and anxiety, increase feelings of happiness, and even improve cognitive function. By surrounding yourself with artwork that resonates with you, you can create a space that promotes relaxation and creativity. Different types of art wall paintings When it comes to art wall paintings, there is a wide range of styles and genres to choose from. Understanding the different types can help you narrow down your options and find the perfect piece that suits your taste and home decor. One popular style of art wall paintings is abstract art. Abstract paintings are characterized by their non-representational forms and use of color, line, and shape to create a visual language. They can add a sense of energy and intrigue to a space, and their versatility makes them suitable for a variety of interior design styles. For those who prefer a more traditional approach, landscape paintings are a timeless choice. These paintings often depict natural scenery, such as mountains, forests, or seascapes. Landscape paintings can create a sense of tranquility and bring the beauty of the outdoors into your home. Another popular genre is portrait painting. Portraits capture the likeness and personality of a person, making them a great choice for adding a personal touch to your space. Whether you opt for a classic portrait or a contemporary interpretation, these paintings can make a bold statement and become a focal point in any room. Factors to consider when choosing art wall paintings Choosing the perfect art wall painting involves considering several factors that will help you make an informed decision. By taking these factors into account, you can ensure that the painting you choose not only fits your personal taste but also complements your existing decor. One of the first things to consider is the size of the painting. The size of the artwork should be proportional to the wall it will be displayed on. A large painting on a small wall can overwhelm the space, while a small painting on a large wall may get lost and fail to make an impact. Take measurements of your wall and consider the scale of the room to determine the appropriate size for your painting. Another important factor is the color scheme of the painting. The colors should harmonize with the overall color palette of the room. Consider the dominant colors in your decor and look for paintings that incorporate similar hues. This will help create a cohesive and visually pleasing environment. The subject matter of the painting is also a crucial consideration. Think about the atmosphere you want to create in the room. Do you want a serene and calming space? In that case, landscape or abstract paintings may be a good choice. If you want to make a bold statement or showcase your personality, consider opting for a painting with a strong subject or vibrant colors. Lastly, don't forget to consider your personal taste and emotional connection to the artwork. Art is subjective, and what resonates with one person may not resonate with another. Choose a painting that speaks to you on a deeper level, evokes emotions, and reflects your unique style and personality. Where to find art wall paintings for sale Now that you have a clear idea of the type of art wall painting you're looking for, it's time to explore the various avenues where you can find them for sale. From online marketplaces to art galleries and local artists, each option offers its own advantages and unique selection of artwork. Online marketplaces have become a popular destination for art buyers. Websites like RtistiQ, Saatchi Art, and Artsy connect artists with buyers from all over the world. These platforms offer a wide range of art wall paintings in different styles, sizes, and price ranges. They often have search filters that allow you to narrow down your options based on your preferences, making it easier to find the perfect piece. Art galleries and exhibitions are another great place to find art wall paintings. Visiting galleries allows you to see the artwork in person and get a better sense of its size, texture, and overall impact. Many galleries also represent emerging artists, giving you the opportunity to discover unique and undiscovered talent. If you're looking for something truly one-of-a-kind, consider reaching out to local artists or independent sellers. Many artists have their own websites or social media platforms where they showcase and sell their work. Buying directly from the artist not only supports their creative journey but also allows you to establish a personal connection and learn more about the inspiration behind the painting. No matter where you choose to buy your art wall painting, it's important to do your research and ensure that the seller is reputable. Read reviews, check their return policy, and ask any questions you may have before making a purchase. Investing in art is a personal experience, and finding the right seller can make all the difference. Tips for selecting the perfect art wall painting Now that you know where to find art wall paintings, let's delve into some expert tips for selecting the perfect piece that will enhance your home decor and bring joy to your space. Research and Explore: Take the time to research different artists, styles, and genres. Look for inspiration in magazines, art blogs, and social media platforms. Visit museums and galleries to get a better understanding of what resonates with you. Consider the Space: Before making a purchase, visualize how the painting will fit into your space. Consider the lighting, furniture arrangement, and overall ambiance of the room. Take into account the size, color, and subject matter of the painting to ensure it complements the space. Set a Budget: Art wall paintings can vary greatly in price, so it's important to set a budget before you start your search. Determine how much you're willing to spend and stick to it. Remember that art is an investment, and finding a piece you love within your budget is possible. Ask for Expert Advice: If you're unsure about the technical aspects of a painting or need guidance in making a decision, don't hesitate to seek expert advice. Consult with art consultants, interior designers, or even the artists themselves. They can offer valuable insights and help you make an informed choice. Trust Your Instincts: Ultimately, trust your instincts and choose a painting that speaks to you. Art is meant to evoke emotions and create a personal connection. If a painting resonates with you on an emotional level and brings you joy, it's likely the perfect choice for your home. By following these tips, you can navigate the world of art wall paintings with confidence and find the perfect piece that will enhance your living space for years to come. Conclusion Finding the perfect art wall painting may seem like a daunting task, but with the right knowledge and guidance, it can be an enjoyable and rewarding experience. By understanding different painting styles, considering important factors such as size and color scheme, and exploring various avenues for purchasing art, you can find a piece that truly reflects your personality and elevates your home decor. Remember that art is subjective, and what matters most is finding a painting that resonates with you on a deeper level. Trust your instincts, explore different options, and take the time to appreciate the beauty and creativity that art wall paintings bring to your living space. So, start your journey today! Transform your walls into a mesmerizing art gallery and create a space that not only inspires but also reflects your unique style and personality. Happy art hunting!
How to increase your art sales during the holiday season
An interview with artists Aude Rech and Lynne Godina It is that time of the year again when we can let ourselves look forward to the coming year and hope for a new beginning, despite the past year being so outlandish. RtistiQ wishes you happy holidays. The art market trends are constantly in flux with the current pandemic. As businesses try to return to normalcy after a tough year, demand for art is bound to increase, though the reason could also be the fact that people have become hopeful with the arrival of vaccines in the market. As more art lovers look to buy art online, RtistiQ interviewed two of the prominent artists featured on our website to ask them what they would do to increase sales during the holiday season. Introduction to the Artists: Aude Rech was born in an artistic family with an art gallery owner mother and a well-known ceramist father. She believes she is lucky to have art in her genes. She studied at the Ecole Nationale Supérieure des Arts Décoratifs in Nice and at the Ecole Nationale Supérieure des Beaux-arts de Paris where her teachers and mentors were Debré, Alechinsky and Cueco. Aude has been working as a virtual artist for the past 40 years, and she currently works from a studio in the south of France. She has been exhibiting her work in Paris, Berlin, San Francisco and New York and her work is featured in a few private collections. Aude believes her art is a personal journey in terra incognita, full of surprises and discoveries. In her words – “I feel like a director casting a play that I rewrite every day. Art is the only thing that elevates me, giving me the feeling of being positively alive. I depict the world, my world, the forces at play in most live forms. For me it is all a question of energy balance and colors!” Lynne Godina Maybe a new er name in the art scene, but within 2 years, she has had her first solo exhibition and has been a part of three group exhibitions. Her solo exhibition featured over 60 original pieces and she also has to her credit, 50 pieces in private and corporate collections around Australia. Lynne got a breakthrough in international art sale when she sold her art to a private collection in Milan, Italy late 2019. Lynne likes to use a lot of texture and heavy collection of paints in her paintings. She primarily uses stretched canvas, although she has also dabbled in glass framed works. Additionally, she has started using hardboard bases. See below the interview with our featured artists Aude and Lynne. Interview: Read on to find the detailed responses of Aude and Lynne for our questions surrounding their art styles, their motivation, their career paths, challenges and their experience with our platform. You will also find some motivation and some good advice in their responses. Q - How has the art market scenario changed over the past decade? Aude – Over the past decade, the art market has evolved strongly due to the implementation of numerous online platforms dedicated to sell and promote art.Social media have been playing a major role in the exchange of information regarding all matters related to art. Networking, promoting, selling, exhibiting has been so mucheasier than it used to be. Having a worldwide vision of the art world in real-time is now possible. Lynne - The online gallery presence has surged in the past decade. Globally there are hundreds of online sites and platforms to promote your art. Some are better and more professional than others and have been around for a longer time, others are smaller boutique galleries that focus on a closer relationship with the individual artist. There is something for every level of artist to be able to display and promote their art. As you get a higher profile, galleries will come to you, but at the start being part of just one gallery can be very exciting and proactive in getting your works out there. Obviously Covid-19 has had a huge impact on exhibitions and bricks and mortar galleries. Depending on where in the world you live, lockdowns and restrictions vary. Here in Australia we are now very lucky to be able to go out and have large groups again and the galleries and venues are reopening, so I am looking forward to exhibiting and having people come to visit my studio/gallery again in 2021. Q - What are some of the challenges that you faced in your art career? How did you overcome them? Aude - One of the biggest challenges that I have faced in my art career is to be in touch with my personal creativity and to be aware at the same time of my surroundings in time and space, keeping in perspective of where we stand in the history of Art. To create is to give someone the ability to see a piece of the world through someone else’s mind at a certain time and place. You are becoming a witness to our society. In order to feel connected, you need to be able to feel the energy that surrounds you and to harvest it. This is a challenge, practicing self-awareness helps achieve this state of mind. Lynne – The major challenge is to get your art seen. That takes a lot of hours and persistence, it is a fulltime job. I have always said the painting and creating the art is the easy part, it’s the backend that takes time and commitment. I am not very good with social media, but I have to push myself to be consistent with uploading and continually showing what is happening with my art, sales, commissioned works and within my studio. Q - How do you think technology has helped to boost art sales? Aude – In my own experience and especially during this Covid period I have been able to use a virtual environment to showcase my work therefore I have generated some sales. At the moment the use of technology helps me to identify potential art galleries, curators, or art collectors with whom I can start conversations with no time or space barrier. It is quite incredible to be able to reach art connoisseurs worldwide in that manner. Lynne – Everything has gotten faster and sleeker in the last decade. Computers are now so much quicker and more reliable to upload and be part of the web to search and keep in contact with the world. When I first started uploading my art I bought a very expensive Nikon camera with all the best lenses to capture professional shots, now I use my iphone. The cameras within the phones have just been getting better and better with each new version and it is so simple to edit and then connect to the computer and upload. Q - Which feature of RtistiQ do you find the most interesting? And why? Aude – The RtistiQ features I enjoy the most are the blockchain certification, the digital certificate, secure transaction, and shipment methods. The reason why I do enjoy those features is that they gave the potential collector a sense of being secure and it shows a very professional environment. As an artist to know that I can trace my art after it being sold is amazing. It offers many new possibilities, keeping track of its sales record, its location, and ownership. Having these pieces of information can help an artist generating broader interest in his work. As well I came to enjoy the sense of community and the ease of building an online portfolio. I can not wait for the platform to shape up with more artists and to see what we could organize together. Lynne – Since joining the RtistiQ website I have enjoyed finding so many interesting artists from every corner of the world. To be able to go into their galleries and see the amazing quality and diversity of art is something that gives me great pleasure and boundless inspiration. Q - How is RtistiQ different from other sites that you have used? Aude - I have had a better experience with RtistiQ, I found it more engaging I like its design and its simplicity and professionalism. Lynne – Because RtistiQ is a fledgling gallery the one on one interaction with me as an artist is refreshing and new. I feel that the team are really interested and willing to promote my art and find out what and who I am as an artist. Q - What are the prospects the holiday season brings in for art sales? Aude – It is difficult to say, but more potential buyers are going to browse the net in the research of a unique gift. The seasonal aspect is interesting and can generate great opportunities to have someone discover your work, start collecting or simply to enjoy offering a very original, interesting, meaningful gift. Lynne – Traditionally the lead up to Christmas is fairly slow as people are more concerned with celebrations with their families, friends and work colleagues. Money is being spent on gifts, but a piece of art is a very personal purchase and normally people wouldn’t look at making a large decision like that as a surprise. Things get busy in the New Year when people have been given money to ‘buy themselves something they want’ and think about that artwork or sculpture they have been eyeing all year. Q - Could you give an insight into the marketing strategies you use during this season? Aude – I will not use a specific marketing strategy during the holiday season, but I will definitely communicate more and will bring people to the site so that they can discover my newest work and enjoy the RtistiQ key features. Lynne – I have a sale on my website for the first two weeks to see in the New Year. Also, I offer a gift certificate on my site to give to loved ones to prompt them to buy a piece from my gallery. I make sure to keep painting and upload as many new artworks as I can to keep a high presence on all the sites. Q -Your advice to budding artists to promote their artwork this gifting season. Aude - As an artist, I would advise anyone to help potential collectors, either by having a set of work that is financially accessible to be offered as a gift or being an incentive to start maybe a new relationship with collecting a new artist. Lynne - The main thing is to upload, upload, upload. To the online galleries and platforms, you are on, to your own websites if you have them and of course, as much content on social media as you can physically do every day. My aim is to upload at least twice a day, even if it’s giving earlier pieces another upload to refresh people's memory and get them looking at the newer creations. ******** Aude and Lynne are impressed with RtistIQ’s way of working and the diverse art collection. If you are an art enthusiast, browse through our online art gallery to find something you like. Explore all arts for sale which are perfect as a gift for yourself or your loved ones to mark the beginning of a better year. If you are an artist, contact us to showcase your art on our website and use our unique features to reach a larger audience. RtistiQ wishes you all A Merry Christmas and a Happy New Year ! Author: Manisha Bhati
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ARTIST GUIDE
How to Write an Art Description that Makes or Breaks your Sales
Don't Give Away Too Much Information. The best way to write an art description is to use words that will intrigue potential buyers. Use adjectives to describe the subject matter, and avoid using technical terms. If you're selling a painting, try to keep the description short and sweet. You don't need to go into detail about the materials used or the techniques employed by the artist. Instead, focus on describing the piece's style and mood. Use accessible language and avoid using over-sophisticated concepts or art professionals' specific jargon. Be cautious not to fall into the opposite extreme and create a basic description, “art for dummies” style. After all, the art enthusiasts and collectors are a highly educated public. Take advantage of free marketing tools. Most of art collectors research and buy art online in the post-pandemic world. Using search engine marketing is possibly one of the most effective marketing tools. Begin drafting your art description by listing keywords and phrases relevant to your art and that people might use when searching for art. Spread them across your entire text and make sure your final description makes sense. Do not go overboard and abuse this tool. Do not repeat the keyword more than twice in the entire text. Exceeding this limit could cause the text to be flagged for keyword-stuffing and could affect Google rankings. Keep it brief. At Rtistiq, we recommend your art descriptions to be between 200-500 characters. In an ever-accelerating world, like the one we live in, the attention span is surprisingly short. We all look for relevant information in the shortest amount of time. You can always follow the example of the world-renown art museums that are reinventing their exhibition labels, for example, they offer a potential interpretation and historical context for abstract artists and their body of work. Many institutions are now considering a more socially and culturally diverse audience that is likely to return if not bored, overwhelmed, or confused. Do not write a description for the sake of writing one. Avoid repeating your bio or the information related to physical aspects such as size, orientation or packaging and delivery. This information is collected separately. During the upload process, you will be asked to fill in all this information one by one. Engage with your audience. Your story and your art are unique, make yourself heard. Art collectors are looking not only to expand their art collection but also to get insights or access to the untold story of an attractive piece of art. This is a great opportunity to communicate directly to your audience without being mediated by a curator. It might sound scary, but we encourage you to take the plunge and tell the story in your own words, it will make you stand out from the rest of the original artwork for sale online. Highlighting specific details in your art, special techniques, or placing a particular work in a larger context of your career will make your art description enticing. To answer your question “where to start?”, we’ve put together a set of questions that could serve as a guideline for an engaging and relevant artwork description: ● What inspired you to create this artwork? ● What is the message you want to convey in this particular artwork? ● What meaning do you attach to it? ● How does this artwork fit in with the rest of your artistic portfolio? ● What kind of techniques did you use? ● Has this artwork been part of an exhibition or referred to in a publication? And finally, leave a little room for mystery. Don’t give it all, let your audience want for more. RtistiQ artmarketplace offers you the opportunity to showcase your art in a way that suits your vision. You can always take advantage of the rest of the tools to organize your portfolio under series so that all visitors can enjoy and appreciate your creation, and ultimately be the decisive argument that converts a “like” into “I have to have it”.
ARTIST GUIDE
How to Photograph Your Art With Your Mobile?
With a rapid transition from brick-to-mortar galleries to digital art marketplaces, many artists face almost every day the challenge of digitizing their art. The art buyers are now online, on social media platforms, and on specialized curated art platforms. To help artists bring their art into the digital realm, in the best possible way, we’ve put together a guide on how to photograph your artworks by using a device that is already in your pocket, your mobile phone. Since many art buyers are not able to experience your art in person, they rely solely on images provided by the artist. Taking good pictures of your works of art will enable the buyer to appreciate your art and make their purchase decisions. At RtistiQ, we accept images up to 30MB (we recommend up to 10MB for faster response) and at least 1920x1080 pixels, JPEG/JPG/PNG files for any potential buyer to have a detailed view of the Artwork. A Full HD has an image pixel count that equates to only 2MP and for a 4K display, it bumps to 8MP. Just about every phone that isn't a pure budget handset is likely to shoot 8MP - iPhone 6 & above / Samsung Galaxy S2 & above. So you are usually set with the Mobile Phone's rear camera to take acceptable-resolution images. Below are some of the photographing tips when using your mobile phone: Choose the right lighting Lighting is one of the most important aspects of photographing your artwork. It affects everything from exposure to color balance. So, before you take a picture, make sure you understand how light works. Take advantage of natural light. Use natural light/daylight, most smartphones handle natural light much better than artificial light. Make sure you position them in front of a window or other source of bright light. Shoot with the sun behind you. If you're shooting indoors, use natural light as much as possible. This will give you the most flattering lighting. If you're outside, avoid direct light onto the artworks. Adjust your position to avoid casting a shadow by not stand between the light source and the Artwork. Manging color gradients If you notice color gradients in your pictures (the part of the artwork closest to the light source might be lighter than the rest), use a simple piece of white paper to bounce off the light on the darker part of your artwork. You might need a second pair of hands for this operation. Positioning your Mobile Phone for best results Hold your phone parallel to your artwork to avoid distortion. Be extra careful with the framing. Move your phone slowly until the sides of your canvas are parallel with the edge of the screen. Leave as little as possible space around your canvas, this will help achieve the best resolution. Hold the phone still. If you plan to upload many artworks it might be worth purchasing a tripod. Tap the best part of the Image When you get the best image on the screen, just tap it, this will help with exposure and the sharpness of your image. Avoid Zooming in too much for better Resolution Move yourself closer to the Artwork rather than zooming in too much using your mobile phones. Most phones support digital zooming only, which reduces the image resolution and will not give the best results. Basic Editing using your phone Almost all smartphones support basic editing of the pictures taken, which should enough without spending on image editing softwares. If the image is not straight, you can slightly rotate it or crop the edges, if required. Job done! You are now ready to upload your art. External Links Additional link references for you to get further details on your Camera and other tips from Pro Photographers, which we found to be interesting. Phone Camera Resolution 10 Tips From the Pro Photographers Contact US You may reach our curatorial team by writing to curators@rtistiq.com or visit our Contact Us page to drop us a message. For additoonal support articles on registration and other queries visit our Help Center for Artists. To register as an artist on the platform please follow the link for registration on Rtistiq now!
ARTIST GUIDE
How to increase your art sales during the holiday season
An interview with artists Aude Rech and Lynne Godina It is that time of the year again when we can let ourselves look forward to the coming year and hope for a new beginning, despite the past year being so outlandish. RtistiQ wishes you happy holidays. The art market trends are constantly in flux with the current pandemic. As businesses try to return to normalcy after a tough year, demand for art is bound to increase, though the reason could also be the fact that people have become hopeful with the arrival of vaccines in the market. As more art lovers look to buy art online, RtistiQ interviewed two of the prominent artists featured on our website to ask them what they would do to increase sales during the holiday season. Introduction to the Artists: Aude Rech was born in an artistic family with an art gallery owner mother and a well-known ceramist father. She believes she is lucky to have art in her genes. She studied at the Ecole Nationale Supérieure des Arts Décoratifs in Nice and at the Ecole Nationale Supérieure des Beaux-arts de Paris where her teachers and mentors were Debré, Alechinsky and Cueco. Aude has been working as a virtual artist for the past 40 years, and she currently works from a studio in the south of France. She has been exhibiting her work in Paris, Berlin, San Francisco and New York and her work is featured in a few private collections. Aude believes her art is a personal journey in terra incognita, full of surprises and discoveries. In her words – “I feel like a director casting a play that I rewrite every day. Art is the only thing that elevates me, giving me the feeling of being positively alive. I depict the world, my world, the forces at play in most live forms. For me it is all a question of energy balance and colors!” Lynne Godina Maybe a new er name in the art scene, but within 2 years, she has had her first solo exhibition and has been a part of three group exhibitions. Her solo exhibition featured over 60 original pieces and she also has to her credit, 50 pieces in private and corporate collections around Australia. Lynne got a breakthrough in international art sale when she sold her art to a private collection in Milan, Italy late 2019. Lynne likes to use a lot of texture and heavy collection of paints in her paintings. She primarily uses stretched canvas, although she has also dabbled in glass framed works. Additionally, she has started using hardboard bases. See below the interview with our featured artists Aude and Lynne. Interview: Read on to find the detailed responses of Aude and Lynne for our questions surrounding their art styles, their motivation, their career paths, challenges and their experience with our platform. You will also find some motivation and some good advice in their responses. Q - How has the art market scenario changed over the past decade? Aude – Over the past decade, the art market has evolved strongly due to the implementation of numerous online platforms dedicated to sell and promote art.Social media have been playing a major role in the exchange of information regarding all matters related to art. Networking, promoting, selling, exhibiting has been so mucheasier than it used to be. Having a worldwide vision of the art world in real-time is now possible. Lynne - The online gallery presence has surged in the past decade. Globally there are hundreds of online sites and platforms to promote your art. Some are better and more professional than others and have been around for a longer time, others are smaller boutique galleries that focus on a closer relationship with the individual artist. There is something for every level of artist to be able to display and promote their art. As you get a higher profile, galleries will come to you, but at the start being part of just one gallery can be very exciting and proactive in getting your works out there. Obviously Covid-19 has had a huge impact on exhibitions and bricks and mortar galleries. Depending on where in the world you live, lockdowns and restrictions vary. Here in Australia we are now very lucky to be able to go out and have large groups again and the galleries and venues are reopening, so I am looking forward to exhibiting and having people come to visit my studio/gallery again in 2021. Q - What are some of the challenges that you faced in your art career? How did you overcome them? Aude - One of the biggest challenges that I have faced in my art career is to be in touch with my personal creativity and to be aware at the same time of my surroundings in time and space, keeping in perspective of where we stand in the history of Art. To create is to give someone the ability to see a piece of the world through someone else’s mind at a certain time and place. You are becoming a witness to our society. In order to feel connected, you need to be able to feel the energy that surrounds you and to harvest it. This is a challenge, practicing self-awareness helps achieve this state of mind. Lynne – The major challenge is to get your art seen. That takes a lot of hours and persistence, it is a fulltime job. I have always said the painting and creating the art is the easy part, it’s the backend that takes time and commitment. I am not very good with social media, but I have to push myself to be consistent with uploading and continually showing what is happening with my art, sales, commissioned works and within my studio. Q - How do you think technology has helped to boost art sales? Aude – In my own experience and especially during this Covid period I have been able to use a virtual environment to showcase my work therefore I have generated some sales. At the moment the use of technology helps me to identify potential art galleries, curators, or art collectors with whom I can start conversations with no time or space barrier. It is quite incredible to be able to reach art connoisseurs worldwide in that manner. Lynne – Everything has gotten faster and sleeker in the last decade. Computers are now so much quicker and more reliable to upload and be part of the web to search and keep in contact with the world. When I first started uploading my art I bought a very expensive Nikon camera with all the best lenses to capture professional shots, now I use my iphone. The cameras within the phones have just been getting better and better with each new version and it is so simple to edit and then connect to the computer and upload. Q - Which feature of RtistiQ do you find the most interesting? And why? Aude – The RtistiQ features I enjoy the most are the blockchain certification, the digital certificate, secure transaction, and shipment methods. The reason why I do enjoy those features is that they gave the potential collector a sense of being secure and it shows a very professional environment. As an artist to know that I can trace my art after it being sold is amazing. It offers many new possibilities, keeping track of its sales record, its location, and ownership. Having these pieces of information can help an artist generating broader interest in his work. As well I came to enjoy the sense of community and the ease of building an online portfolio. I can not wait for the platform to shape up with more artists and to see what we could organize together. Lynne – Since joining the RtistiQ website I have enjoyed finding so many interesting artists from every corner of the world. To be able to go into their galleries and see the amazing quality and diversity of art is something that gives me great pleasure and boundless inspiration. Q - How is RtistiQ different from other sites that you have used? Aude - I have had a better experience with RtistiQ, I found it more engaging I like its design and its simplicity and professionalism. Lynne – Because RtistiQ is a fledgling gallery the one on one interaction with me as an artist is refreshing and new. I feel that the team are really interested and willing to promote my art and find out what and who I am as an artist. Q - What are the prospects the holiday season brings in for art sales? Aude – It is difficult to say, but more potential buyers are going to browse the net in the research of a unique gift. The seasonal aspect is interesting and can generate great opportunities to have someone discover your work, start collecting or simply to enjoy offering a very original, interesting, meaningful gift. Lynne – Traditionally the lead up to Christmas is fairly slow as people are more concerned with celebrations with their families, friends and work colleagues. Money is being spent on gifts, but a piece of art is a very personal purchase and normally people wouldn’t look at making a large decision like that as a surprise. Things get busy in the New Year when people have been given money to ‘buy themselves something they want’ and think about that artwork or sculpture they have been eyeing all year. Q - Could you give an insight into the marketing strategies you use during this season? Aude – I will not use a specific marketing strategy during the holiday season, but I will definitely communicate more and will bring people to the site so that they can discover my newest work and enjoy the RtistiQ key features. Lynne – I have a sale on my website for the first two weeks to see in the New Year. Also, I offer a gift certificate on my site to give to loved ones to prompt them to buy a piece from my gallery. I make sure to keep painting and upload as many new artworks as I can to keep a high presence on all the sites. Q -Your advice to budding artists to promote their artwork this gifting season. Aude - As an artist, I would advise anyone to help potential collectors, either by having a set of work that is financially accessible to be offered as a gift or being an incentive to start maybe a new relationship with collecting a new artist. Lynne - The main thing is to upload, upload, upload. To the online galleries and platforms, you are on, to your own websites if you have them and of course, as much content on social media as you can physically do every day. My aim is to upload at least twice a day, even if it’s giving earlier pieces another upload to refresh people's memory and get them looking at the newer creations. ******** Aude and Lynne are impressed with RtistIQ’s way of working and the diverse art collection. If you are an art enthusiast, browse through our online art gallery to find something you like. Explore all arts for sale which are perfect as a gift for yourself or your loved ones to mark the beginning of a better year. If you are an artist, contact us to showcase your art on our website and use our unique features to reach a larger audience. RtistiQ wishes you all A Merry Christmas and a Happy New Year ! Author: Manisha Bhati