Subscribe for our newsletter to have the latest stories and curated art recommendations delivered straight to your inbox
How Augmented Reality (AR) is disrupting digital commerce
RtistiQ
Like
comments
SAVE
SHARETechnological development in the last few decades has surpassed our expectations. AI (Artificial Intelligence) has always been a common fantasy for a long time, however just 20 years ago, we could not have imagined smartphones! We don’t even notice some technology anymore while smart watches, streaming platforms, driverless cars, online banking etc. have become a reality. Add to this a mix of Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR), today’s world is unrecognizable from the pre-2000s era.
Ecommerce is an apposite representation of rapidly changing technology over the past 4 decades, although the reason for popularity remains the same. When Michael Aldrich invented ecommerce (called ‘teleshopping’ then) in 1979, his motivation was to find an alternative to the boring weekly task of grocery shopping. Today, when we use AR to try furniture from IKEA in our living rooms, it is the same principle – avoid a tedious trip to the store.
Although many people use AR, VR interchangeably, yet these terms are significantly different from each other. Virtual Reality, in simple terms, is interacting with a fabricated environment in a digital mode, through a special electronic device like special goggles, gloves etc. VR is a simulated experience which can be completely different from the real world. For example, when you play a video game through VR, you use a headset and it may seem to you that you are interacting with the gaming world, although you would be moving around in the physical space in the real world. Your digital avatar would mimic your real moves of walking, turning around, jumping, running, punching, kicking etc. Thus, VR gives you an enhanced gaming experience and it seems like the virtual world becomes your reality for a certain time.
Augmented Reality, on the other hand, is a digital experience of the real world enhanced by computer-generated media. So, AR is integration of digital media with real world to provide the user an interactive and enhanced experience. For example, when you buy artwork at RtistiQ, you would be able to use our app to virtually place the art in your house and see how it would for into your home. Ikea also provides a similar experience to its users where they can see how a piece of furniture would look in an area in their homes before they make a decision to buy it. The game Pokemon Go is one of the poplar examples of AR, which gave such a different experience to the user that around 550 million people download it within three months of its launch.
Mixed Reality, as you can guess, is a combination of VR and AR. In MR, real-world and digital world objects interact in real time to provide you a superior experience. MR basically overlays images or videos onto a screen showing reality, through a headset or smart glasses. MR has great potential in the areas of education, medicine etc. For example, students in a medical college can experience a surgery with the use of MR to get an almost first-hand like experience.
In this digital era, where you are not only comfortable shopping online, but also prefer it to going out for a traditional shopping experience especially since covid-19 struck our lives, the retail industry has been quick to adopt modern technologies to attract potential customers. Augmented Reality is one technology that has significantly impacted our online shopping experience and it is only beginning to gain momentum. Retailers are using AR not only to change the way customers shop by creating a more engaged experience, but also to drive sales and maximize their Return on Investment (RoI).
As a customer, Augmented Reality is helpful to you by creating a delightful experience when you shop, and helping you make decisions effectively and quickly. There are many examples where the retail industry uses AR. Home Depot and IKEA use AR to show a customer how a piece of furniture would fit in their space not only look wise but also space wise. So you don’t have to worry about taking measurements when you go furniture shopping, simply click a picture of your space and let AR provide you recommendations for
furniture that would fit into that space.
Similarly, Sephora provides a customer the option to see themselves with selected beauty products applied to their faces, hence making it so much easier for customers to choose their products. Amazon and L’Oreal teamed up to provide a similar experience, which is currently limited to only lipsticks. However, we can be sure that Amazon has entered the race for providing ‘customer delight’ to its shoppers, hence soon we will be able to try many more things before buying on Amazon.
Nike has been providing a superior shopping experience to their customers by allowing them to virtually try shoes that would fit their size. These apps use AR to measure the feet size of customers so they can buy the right products and hence, reduce the need for returns. Show brand Airwalk went a step further using geolocation and AR to create “pop-up” shops where you can try and shop for shoes. When they adopted this technology, it led to $5 million in earned media in 2018!
Apparel brands like Gap and Burberry have also embraced AR for providing virtual “fitting rooms” so the customers can try an outfit before buying it.
In the Covid-19 era when people are either unable to or unwilling to go out, art galleries and museums also started using AR to provide virtual tours for their patrons. You can not only visit these art galleries using AR and see their artwork on display, you can also see the art from up close, from different angles, and do multiple visits, from the comfort of your own home.
RtistiQ provides you a similar experience where you can interact with the artwork that you intend to buy. Then, you can see how these would look in your home before making a final decision.
As a customer, AR is very useful to you and has perhaps completely disrupted the way you are used to shopping, but in quite a brilliant way!
Author: Manisha Bhati
Explore our Curated Collections
58 ARTWORKSGeometric Abstraction
37 ARTWORKSArt To Get You Into The Halloween Spirit
96 ARTWORKS"Bringing Magic to Children's Rooms with Art"
32 ARTWORKSPink is Not Only for Barbie
27 ARTWORKSEnchanting Autumn: A Symphony of Colors
22 ARTWORKSProud Singaporean
45 ARTWORKSContemporary Indian Art 2.0
31 ARTWORKSWellness
SIMILAR ARTICLES
What is Digital Fashion? Is it Art and How to Shop for Digital Fashion?
Introduction The fashion industry’s incessant transition into the digital landscape is a perfect example of how lines between the digital and physical worlds are blurring. The advent of Metaverse and Web 3.0 has pushed fashion designers to showcase their IRL collections through digital clothing platforms — providing unique ways for people to interact with fashion trends online. Impressive, isn’t it? Well, in this post we will get acquainted with the world of “Digital Fashion” and share ways you can shop for it in 2023! So let’s cut to the chase and dive right in, shall we? What is digital fashion? Digital fashion allows consumers to try a virtual dress that has been digitally adapted (virtually fitted) to their bodies through “Virtual Try On” technology powered by Augmented Reality. The idea is to build a fashion product or culture in which the digital dress will become as exclusive as the real one. Imagine gifting someone a dress that doesn’t physically exist. That’s digital fashion for you. It successfully represents the link between virtual reality and tailoring, but shouldn’t be boiled down to just a glorified version of an Instagram filter. Is digital fashion an art? Yes, digital fashion is an art. It is essentially an extension of a designer’s digital illustrations. But, digital fashion is more than simply an art gallery. It is an opportunity for fashion designers to showcase their creativity by using digital fashion platforms that allows them to develop more revenue streams. After all, fashion designers can turn their digital outfits into Non-Fungible Tokens (NFTs) and trade them using blockchain. How to shop for digital fashion? Now that you know how digital fashion functions, it’s time to get in the game! One of the best ways to shop for digital fashion is through digitalfashion marketplaces. These online marketplaces foster cyber couture and push design boundaries — redefining the world of fashion as we know it. Here are some of the renowned digital fashion houses and marketplaces worth mentioning in the post. Feel free to check them out as the digital fashion products on them are exciting enough to captivate fashion enthusiasts worldwide ● DRESSX ● Replicant ● Auroboros ● DIGITALAX ● The Dematerialised ● Tribute Brand ● XR Couture ● UNXD ● The Fabricant ● Carlings ● Rtfkt ● Happy99 ● Republiqe These digital fashion marketplaces function by using real-time Augmented Reality. Consumers can use their camera phones to try digital fashion products for free. Not just that, consumers will have the choice of transactions when purchasing digital fashion. They can either use “on-chain” or “off-chain” transactions. The former requires users to own a cryptocurrency wallet or open one inside the digital fashion platform, allowing them to turn clothing into a digital asset. The latter involves payment through regular credit cards. Dont miss out on our digital fashion auction taking place between the 26- 29 Jan 2023. Click here and get ready to bid on exclusive items for your digital collectibles. It’s your opportunity to build a spectacular digital wardrobe and collect digital fashion art to show off online! Final thoughts! “Digital Fashion” is still an emerging trend that has the potential to make digital wearables and fashion NFTs more accessible — especially since it is powered by exciting innovations. However, brands need to make more and more consumers aware of the attractive features of digital fashion, more importantly, its affordability. We believe that the meta-closet or digital closet is the way of the future and people will give attention to building a digital wardrobe parallel to building a physical one. Did you find this post helpful? Let us know in the comments. Also, don’t forget to check out other informative posts in the blog!
RTISTIQ TEAM
23 Nov 2022
5 min to readSAVESHARE
Is The Adoption Of Digital Fashion Really More Sustainable?
Over the past few years, we’ve seen art marry technology in many ways. From NFTs taking over Instagram and the Metaverse completely changing the game with virtual museums and exhibitions, the possibilities are—quite literally—endless. But, of course, it’s not limited to paintings and animations, either! Digital fashion is gaining traction with virtual influencers wearing designer clothing and brands creating digital collections with materials one can only dream of. What Is Digital Fashion? Digital fashion refers to intangible items that exist in virtual environments. AR filters, direct-to-avatar clothes, skins for gaming, and even crypto art that you can purchase for yourself are considered digital fashion. It even includes 3D collections and virtual runway shows! Currently, more and more fashion brands are entering this space as they predict that this market niche will be profitable in the near future. As a result, it might even be easier to implement internal carbon pricing strategies with this technology. In the next few years, we’ll be seeing more and more virtual-native fashion startups emerge, as well as the widespread adoption of this field among mass-market and luxury labels. Fashion’s Detrimental Effect On The Environment Before we dive deeper into digital fashion, let’s first talk about fashion and the planet. It’s no secret that this industry has detrimental effects on our environment. 10% of the total global carbon emissions produced worldwide can be traced to the fashion industry. And it doesn’t end there! Producing clothes dries up our water sources and pollutes rivers and streams. Plus, it’s estimated that the industry creates 92 million tons of textile waste every year. These statistics are staggering. And the thing is that consumers are increasingly aware of the industry’s impact, which means they’re demanding accountability. That’s why we’re seeing fashion brands pivot. From creating clothes out of sustainable materials to repurposing secondhand and vintage fabrics, there’s a clear shift happening. And then there’s digital fashion. Digital Fashion: Is It The Answer? Virtual fashion can change how physical products are manufactured and purchased. With technological advancements and a push for more virtual experiences, it is possible to address multiple environmental issues that the industry is currently facing. Digital fashion eliminates all physical waste, and brands wouldn’t even need to concern themselves with water consumption! Since raw materials are coded in computers, there are no unethical supply chains. There wouldn’t even be any labor issues because the workers are highly competent designers and programmers known to have generally favorable working conditions. As for technological breakthroughs, some of the ideas and methods we’re already seeing are the following: Augmented Reality and 3D Digital Design Brands can reduce waste produced in upstream operations with the help of 3D digital design and augmented reality. Working samples in technology allow brands to show customers their new collections through digital samples. Compared to physical production, 3D garment simulation reduces sample lead time from one month to one day and generates no fabric waste. Some brands that are already adopting this strategy are Adidas and Theory. Digital Avatars For Try Ons Through our virtual avatars, we can purchase made-to-order clothes. With this technology, we can virtually try on the products we plan to buy. By placing orders for clothes we know we like, fashion brands can cut back on production, effectively lowering the number of leftovers and textile waste. Beauty brands like Estée Lauder are already adopting this by creating virtual beauty stores that let you try on products such as lipsticks and foundations. Digital Fashion Shows It’sno surprise that virtual events are more sustainable than physical ones. They generate less waste due to less material fabrication and eliminate the need for large-scale food and beverage services. Digital Fashion Week is a thing now, and it’s unlike physical fashion runway shows. Here, designers can showcase their pieces which wouldn’t even be possible in the physical realm. Addressing Overconsumption With Digital Fashion Aside from the incredible technological advancements being created in this space, digital fashion might also be just what we need to combat overconsumption. Take a good look at your wardrobe. Are there clothes that you barely ever wear? Unfortunately, people have more clothes than they need, and the adoption of digital fashion can change this. A digital-only garment has less impact on the environment, and if it proves to meet the customer’s needs to have new, exciting clothes all the time, this will be a big win for sustainability. The Future of Digital Fashion We can all agree by now that the future of fashion is digital. It’s definitely here to stay and slay! The sooner we adopt it, the sooner it will have an impact on how we consume clothing and even redefine our relationship with the outfits we wear. With digital fashion, the industry might finally be able to turn the tide and create more sustainable solutions for the sake of the planet and everyone in it. Dont miss out on our digital fashion auction taking place between the 26- 29 Jan 2023. Click here and get ready to bid on exclusive items for your digital collectibles. It’s your opportunity to build a spectacular digital wardrobe and collect digital fashion art to show off online!
Katie Pierce
13 Nov 2022
5 min to readSAVESHARE
Protecting Your Digital Assets and NFTs
With the rising popularity of NFTs and blockchain technology, it has become extremely important for NFT owners to protect their digital assets from theft or hackers. Below are a few tips you can follow to protect your NFT collection: Never disclose the private key or seed phrase of your wallets When you buy an NFT it resides in your wallet. Wallets like Metamask have a seed phrase and each account in it has a private key. Both of them should be kept secret and should not be shared with anyone. Sharing these will give the control of your wallet to the other and they can easily transfer your digital assets/NFTs to their wallets. Keep your digital assets/NFTs in multiple wallets In case you hold a large number of NFTs, another way to protect them is to keep them in different wallets. You can use a wallet to purchase the NFTs from different marketplaces and after that you can transfer them to another wallet which you haven't connected with any marketplace. By spreading your NFTs across different wallets, you can minimise the chance of losing all your NFTs as there is less chance of all your wallets getting hacked together. But this comes at a cost, you will have to bear the transaction charges for the wallet to wallet transfers. Use hardware wallets Hardware wallets are another excellent option to protect your Digital Assets. Although it comes at a cost but is one of the safest options to secure your assets. Ledger and Trezor are two most popular options for hardware wallets. These wallets keep the private key offline and thus provide an extra layer of security. Beware of Scammers With NFT marketplaces becoming more popular with the rise in crypto trading, there is also an increase in the number of scammers on these platforms. The most common way of scamming is through Discord DMs saying you have won an NFT from a popular NFT project. Before clicking on any such links you should double check with the NFT Project’s site or with any other community members. It's better not to trust any links which you receive in Twitter, Discord etc from people you don't actually know. Increase your knowledge about NFTs and Marketplaces Whenever you buy an NFT, spend some time to gain knowledge about that NFT project and its future roadmap. You should increase your knowledge about the NFT marketplaces so that you don't fall into the trap of scammers. For example, Opensea shows a blue checkmark next to verified projects. Likewise each platform will have its own way to show authentic NFTs. Self educating is the best way to identify scammers and to be safe from them. Follow the guidelines above to ensure you are able to robustly safeguard your NFTs. Your digital assets are as important and valuable as your physical ones and need an equal level of protection.
RtistiQ
24 May 2022
5 min to readSAVESHAREARTICLES ON ART AND TECHNOLOGY
ART AND TECHNOLOGY
What is Digital Fashion? Is it Art and How to Shop for Digital Fashion?
Introduction The fashion industry’s incessant transition into the digital landscape is a perfect example of how lines between the digital and physical worlds are blurring. The advent of Metaverse and Web 3.0 has pushed fashion designers to showcase their IRL collections through digital clothing platforms — providing unique ways for people to interact with fashion trends online. Impressive, isn’t it? Well, in this post we will get acquainted with the world of “Digital Fashion” and share ways you can shop for it in 2023! So let’s cut to the chase and dive right in, shall we? What is digital fashion? Digital fashion allows consumers to try a virtual dress that has been digitally adapted (virtually fitted) to their bodies through “Virtual Try On” technology powered by Augmented Reality. The idea is to build a fashion product or culture in which the digital dress will become as exclusive as the real one. Imagine gifting someone a dress that doesn’t physically exist. That’s digital fashion for you. It successfully represents the link between virtual reality and tailoring, but shouldn’t be boiled down to just a glorified version of an Instagram filter. Is digital fashion an art? Yes, digital fashion is an art. It is essentially an extension of a designer’s digital illustrations. But, digital fashion is more than simply an art gallery. It is an opportunity for fashion designers to showcase their creativity by using digital fashion platforms that allows them to develop more revenue streams. After all, fashion designers can turn their digital outfits into Non-Fungible Tokens (NFTs) and trade them using blockchain. How to shop for digital fashion? Now that you know how digital fashion functions, it’s time to get in the game! One of the best ways to shop for digital fashion is through digitalfashion marketplaces. These online marketplaces foster cyber couture and push design boundaries — redefining the world of fashion as we know it. Here are some of the renowned digital fashion houses and marketplaces worth mentioning in the post. Feel free to check them out as the digital fashion products on them are exciting enough to captivate fashion enthusiasts worldwide ● DRESSX ● Replicant ● Auroboros ● DIGITALAX ● The Dematerialised ● Tribute Brand ● XR Couture ● UNXD ● The Fabricant ● Carlings ● Rtfkt ● Happy99 ● Republiqe These digital fashion marketplaces function by using real-time Augmented Reality. Consumers can use their camera phones to try digital fashion products for free. Not just that, consumers will have the choice of transactions when purchasing digital fashion. They can either use “on-chain” or “off-chain” transactions. The former requires users to own a cryptocurrency wallet or open one inside the digital fashion platform, allowing them to turn clothing into a digital asset. The latter involves payment through regular credit cards. Dont miss out on our digital fashion auction taking place between the 26- 29 Jan 2023. Click here and get ready to bid on exclusive items for your digital collectibles. It’s your opportunity to build a spectacular digital wardrobe and collect digital fashion art to show off online! Final thoughts! “Digital Fashion” is still an emerging trend that has the potential to make digital wearables and fashion NFTs more accessible — especially since it is powered by exciting innovations. However, brands need to make more and more consumers aware of the attractive features of digital fashion, more importantly, its affordability. We believe that the meta-closet or digital closet is the way of the future and people will give attention to building a digital wardrobe parallel to building a physical one. Did you find this post helpful? Let us know in the comments. Also, don’t forget to check out other informative posts in the blog!
RTISTIQ TEAM
23 Nov 2022
5 min to readSAVESHARE
ART AND TECHNOLOGY
NFTs Come to Instagram
After many months of anticipation, Instagram’s CEO Adam Mosseri revealed a new Instagram update that will integrate sharing of NFTs into its platform. Users, collectors and creators will be able to view, share and engage with the NFTs on their feed, stories, and in messages. This will be a great way to display the digital assets they own on their profiles and view the tokens of their favoured artists, politicians or other friends they follow. Clicking on the tag will display the name of the creator and owner. The company is starting small with selected key athletes, models, and other influencers in order to test waters before building further on it. They want to learn from the community in the process and make Web3 technology accessible to a broader audience. An eventual full rollout will be available as Instagram expands this feature across the rest of their property including Facebook and their popular virtual reality Oculus programs. Adam Mosseri made a video explaining the entire NFT integration saying “I want to acknowledge upfront that NFTs and blockchain technologies and Web3 more broadly are all about distributing trust, distributing power.” Mosseri also emphasised that support for NFTs on Instagram could help introduce the technology to a much broader range of people. In January this year, Twitter introduced NFTs on the platform as hexagon-shaped profile pictures. An icon in the corner of Instagram posts of NFTs also appears as a hexagon. The complete video be viewed here: https://twitter.com/mosseri/status/1523655590672695296 Artists will be able to connect their digital wallets to their profiles and instantly keep their followers involved with any work that has been done as well as sell to their fans. The company is acquiring and aggregating public data from open blockchains such as Ethereum and Polygon, which helps to highlight who owns what. The Solana and Flow blockchains will be integrated next. Creators can link digital wallets such as MetaMask, Rainbow, and Trust Wallet, and will soon be able to connect their Coinbase Wallet, Dapper, and Phantom. Instagram’s integration of non-fungible tokens could lead to mainstream adoption of NFTs and support creators’ ability to make a living.
RtistiQ
24 May 2022
5 min to readSAVESHAREART AND TECHNOLOGY
Protecting Your Digital Assets and NFTs
With the rising popularity of NFTs and blockchain technology, it has become extremely important for NFT owners to protect their digital assets from theft or hackers. Below are a few tips you can follow to protect your NFT collection: Never disclose the private key or seed phrase of your wallets When you buy an NFT it resides in your wallet. Wallets like Metamask have a seed phrase and each account in it has a private key. Both of them should be kept secret and should not be shared with anyone. Sharing these will give the control of your wallet to the other and they can easily transfer your digital assets/NFTs to their wallets. Keep your digital assets/NFTs in multiple wallets In case you hold a large number of NFTs, another way to protect them is to keep them in different wallets. You can use a wallet to purchase the NFTs from different marketplaces and after that you can transfer them to another wallet which you haven't connected with any marketplace. By spreading your NFTs across different wallets, you can minimise the chance of losing all your NFTs as there is less chance of all your wallets getting hacked together. But this comes at a cost, you will have to bear the transaction charges for the wallet to wallet transfers. Use hardware wallets Hardware wallets are another excellent option to protect your Digital Assets. Although it comes at a cost but is one of the safest options to secure your assets. Ledger and Trezor are two most popular options for hardware wallets. These wallets keep the private key offline and thus provide an extra layer of security. Beware of Scammers With NFT marketplaces becoming more popular with the rise in crypto trading, there is also an increase in the number of scammers on these platforms. The most common way of scamming is through Discord DMs saying you have won an NFT from a popular NFT project. Before clicking on any such links you should double check with the NFT Project’s site or with any other community members. It's better not to trust any links which you receive in Twitter, Discord etc from people you don't actually know. Increase your knowledge about NFTs and Marketplaces Whenever you buy an NFT, spend some time to gain knowledge about that NFT project and its future roadmap. You should increase your knowledge about the NFT marketplaces so that you don't fall into the trap of scammers. For example, Opensea shows a blue checkmark next to verified projects. Likewise each platform will have its own way to show authentic NFTs. Self educating is the best way to identify scammers and to be safe from them. Follow the guidelines above to ensure you are able to robustly safeguard your NFTs. Your digital assets are as important and valuable as your physical ones and need an equal level of protection.
RtistiQ
24 May 2022
5 min to readSAVESHARE
